A Crawl-Centred Approach to Content Auditing

Getting Your Link Profile on Point in 2018

Latest articles

Learnings from European Conference on Information Retrieval 2018

Dawn Anderson attended the European Conference on Information Retrieval 2018 in Grenoble and caught up with the latest in the field. Read her summary of the event here, with loads of links to papers and other resources.

The Golden 8W Rule for PPC Campaign Planning

Gianpaolo Lorusso

What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.

URLs, Crawling, and PageRank; Fundamentals of SEO

Barry Adams

URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.

Using Facebook Ads to Promote Content

Alex Jones

In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.

How to stay up-to-date on SEO

Irina Nica

This curated list of SEO experts by niches, events, and publications will help you save time and stay up-to-date with the latest news in search marketing.

Google Analytics and Google Tag Manager – Now is the Time to Learn

Jo Turnbull

Google Analytics and Google Tag Manager are two of the most important elements when tracking visits and performance of your website. Get your ducks in a row and and learn about GA and GTM.

Marketing

5 Free Ways to Make Your Website Better

Chris Green

Do you want to make your websites better, be a better marketer and overall be more successful at the work you do? If yes, read on for five of Chris Green’s top (free) tools you can get started with today.

How bots are reshaping the customer experience

James Murray

An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.

The Benefits of Marketing Deja Vu

Hannah Thorpe

Repetitive messaging and giving consumers that sense of deja vu when they see your brand will help brands to gain trust and convert. Find out more in this post from Hannah Thorpe.

SEO

Learnings from European Conference on Information Retrieval 2018

Dawn Anderson

URLs, Crawling, and PageRank; Fundamentals of SEO

April 10, 2018

How to stay up-to-date on SEO

March 29, 2018

Getting Your Link Profile on Point in 2018

March 7, 2018

Test your technical skills by beating the SEO games

March 1, 2018

A Crawl-Centred Approach to Content Auditing

February 28, 2018

Mobile

#AMPConf 2018 ⚡ Key Announcements and Highlights

Barry Adams

Barry Adams attended the second annual AMP Conference, which featured a range of talks and interesting announcements from the AMP community. Read about AMP for email, AMP Stories, and the latest WordPress and AMP developments.

How bots are reshaping the customer experience

February 2, 2018

Business

How bots are reshaping the customer experience

James Murray

What every marketer should know about AI

October 5, 2017

Content Marketing

A Crawl-Centred Approach to Content Auditing

Sam Marsden

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.

Thin Content: what is it, what can cause it, and how do you find it?

State of Digital Guest Contributor

Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.

4 Tools to Help Manage Your Editorial Content Calendar

Ben Wood

Regular columnist Ben Wood picks out 4 useful tools to help manage your editorial content calendar.

Paid (PPC, Paid Social, Advertising)

The Golden 8W Rule for PPC Campaign Planning

Gianpaolo Lorusso

Using Facebook Ads to Promote Content

April 4, 2018

What You Need to Implement with AdWords in 2018

February 7, 2018

Why Search Is Like The Housing Market

November 21, 2017

Social Media

11 Social Media Ideas from the Fashion Industry Everyone Should Try

Xenia Volynchuk

Fashion brands are unrivalled when it comes to creativity and social media ROI. Get 11 ideas on how to produce unique content, optimize it for likes, comments, or retweets, and on how to grow your audience.

Feeling emotional? When Feelings and Social Media Collide

April 5, 2017

4 mistakes that brands are still making on social media

January 17, 2017

PR

Getting Your Link Profile on Point in 2018

Alex Jones

A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.

Results for “SEO” | Influencer Research using BuzzSumo

Find The Influencers That Matter (In 3 Easy Steps)

May 25, 2017

How to Use Proprietary Data to Drive Media Coverage

January 19, 2017