Ecommerce Marketing: 6 Opportunities to Seize in 2018

Learnings from European Conference on Information Retrieval 2018

Latest articles

Search Events for Summer and Why Everyone Should Attend

Jo Turnbull

There are many search events in our industry, but which one should you attend? It is important you can go to at least a few of the conferences and SEO Jo Blogs explains why on State of Digital.

An Idiot’s Guide to: Failing to Complete the Actions for the Google Assistant Codelab (and a Realisation that I Need to Learn More Code)

John Warner

Read about John’s attempt to create a simple Google Action for the Google Assistant – he knows that the future of search is voice, but does he need more coding skills?

Hourly Rank Tracking – One Year On

Chris Green

A year ago Chris Green tweeted an image of what the top 100 search results looked like when tracked hourly. Many thought it was ‘kinda cool’ at the time and the tool has been developed significantly since.

Multiple Domains vs Single Domain Strategy to Build a Stronger Domain

Polly Pospelova

For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.

An Introvert’s Guide to Public Speaking

Sam Marsden

The idea of public speaking is a horrible prospect, especially for the introverted among us. Sam Marsden shares his tips on how to start speaking at conferences including how to prepare and what you should do afterwards.

Study: state of mobile page speed in Ireland

Gustavo Pelogia

This study from April 2018 shows how well the 100 most popular websites in Ireland perform when it comes to mobile speed. With the homepage taken as a benchmark and compare how they perform against Google’s recommendations on speed, page size, requests and more.

Marketing

Multiple Domains vs Single Domain Strategy to Build a Stronger Domain

Polly Pospelova

Ecommerce Marketing: 6 Opportunities to Seize in 2018

Xenia Volynchuk

Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.

5 Free Ways to Make Your Website Better

Chris Green

Do you want to make your websites better, be a better marketer and overall be more successful at the work you do? If yes, read on for five of Chris Green’s top (free) tools you can get started with today.

Mobile

#AMPConf 2018 ⚡ Key Announcements and Highlights

Barry Adams

Barry Adams attended the second annual AMP Conference, which featured a range of talks and interesting announcements from the AMP community. Read about AMP for email, AMP Stories, and the latest WordPress and AMP developments.

How bots are reshaping the customer experience

February 2, 2018

Business

An Idiot’s Guide to: Failing to Complete the Actions for the Google Assistant Codelab (and a Realisation that I Need to Learn More Code)

John Warner

Read about John’s attempt to create a simple Google Action for the Google Assistant – he knows that the future of search is voice, but does he need more coding skills?

How bots are reshaping the customer experience

February 2, 2018

Content Marketing

A Crawl-Centred Approach to Content Auditing

Sam Marsden

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.

Thin Content: what is it, what can cause it, and how do you find it?

State of Digital Guest Contributor

Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.

4 Tools to Help Manage Your Editorial Content Calendar

Ben Wood

Regular columnist Ben Wood picks out 4 useful tools to help manage your editorial content calendar.

Paid (PPC, Paid Social, Advertising)

Ecommerce Marketing: 6 Opportunities to Seize in 2018

Xenia Volynchuk

Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.

The Golden 8W Rule for PPC Campaign Planning

April 11, 2018

Using Facebook Ads to Promote Content

April 4, 2018

What You Need to Implement with AdWords in 2018

February 7, 2018

Social Media

11 Social Media Ideas from the Fashion Industry Everyone Should Try

Xenia Volynchuk

Fashion brands are unrivalled when it comes to creativity and social media ROI. Get 11 ideas on how to produce unique content, optimize it for likes, comments, or retweets, and on how to grow your audience.

Feeling emotional? When Feelings and Social Media Collide

April 5, 2017

4 mistakes that brands are still making on social media

January 17, 2017

PR

Getting Your Link Profile on Point in 2018

Alex Jones

A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.

Results for “SEO” | Influencer Research using BuzzSumo

Find The Influencers That Matter (In 3 Easy Steps)

May 25, 2017

How to Use Proprietary Data to Drive Media Coverage

January 19, 2017