The 4 C’s of Social Media

Social Media is about content, conversations, community and connections. That is the consensus. The results of UBM Tech’s 2013 Social Media @Work research report says the same. They researched the role social media plays in the business technology market. This infographic is the result.



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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

  • Marketing Bees

    Interesting conclusion. I know about several 4’s but never thought social media has it’s own.

  • Good info! Any recommendations on solid 3rd party apps for monitoring social media?

  • Nicolas Cassidy

    The 4 C’s of marketing is such a cool idea! These are all crucial- especially for increasing reach. We’ve written something very similar at Torchlite. Both posts cover all the bases- I’m excited everyone is talking about this! Here’s the link: