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5 Insights for Christmas 2012

Estimated reading time: 1 minute, 3 seconds

How was your summer? Looking forward to Christmas? Wait, its early June, what the … are you talking about? Christmas?

It’s not the bad weather which makes me ask this, we are still hoping for a good summer. But as James Murray pointed out in his last post about contact lenses it might be a smart idea to look forward. So why not look at Christmas already?

Experian made the video below as an introduction to one of their webinars. It gives you 5 insights for Christmas 2012.

Did you know for example that customers like to open e-mails more when Christmas time comes around? But that they are more tempted to spend when that Christmas e-mail is sent in November? And that Cyber Monday this year will be on December 3rd? Experian also expects the UK to spend no less than 27 million hours on social media sites on Boxing Day.

What are you doing?

These numbers show it is good to be prepared for specific events, like Christmas, but also for example the upcoming Olympics. So that makes me wonder: how ready are you for the Olympics? Or for Euro 2012? What have you done to prepare yourself? Let us know and we’ll collect them and you might just feature in our next post!

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.