One thing we can’t complain about nowadays: not having enough tools or data. There are so many tools out there designed specifically for content marketers that we can’t keep up with them. But that’s a good thing, isn’t it? It means that no matter what problem you’re trying to solve, there’s probably a tool out there that’s already designed to make your life easier.
In an attempt to highlight what’s missing from the usual toolbox, I took a quick glance at the Marketing Tools Universe.
The Content Marketing Tools Landscape
Recently I stumbled upon an interesting graph that aims to visually describe the marketing tools universe [click to expand]. As the author explains in his disclaimer, this is far from being a complete report. It does, however, cover a very wide range of tools from email marketing to writing, distribution etc.
There are plenty of similar lists out there.
If you’re currently scouting for new tools, you might want to take a look at these too:
- Quicksprout: 75 Content Marketing Tools You Can’t Live Without
- Razor Social: 123 Content Marketing Tools from Industry Professionals
- HubSpot: 101 Helpful Tools for Gathering Ideas, Designing Content & More
The Good, the Bad, and the Really Techy-Ones
You’ve probably noticed already a few familiar faces in the graph above: HubSpot, MailChimp, Google Analytics, etc. We all know about them. Most probably you’re already using some of them or they used to be part of your toolbox at some point in your career.
I’ve also noticed the absence of some really useful, and maybe techy-er tools that I use almost on a daily basis. Here’s a short list of recommendations to add to your “must-try” list.
For Research: AnswerthePublic.com
There’s been a lot of conversations around the fact that topics are now the new keywords. If you’re an SEO-driven Content Marketer like I am, you probably have a hard time implementing this new vision, because you won’t find enough tools out that focus on topics in particular. AnswerthePublic solves a big part of this problem by highlighting the most popular Google searches that contain a word you used as a topic.
This app offers short summaries for non-fiction books. There is a bit of controversy around it, with some people arguing that it’s impossible to get the same value from a summary as you would from actually reading the book.
Even though I share the same opinion, I cannot deny that this app comes in handy, especially when you’re researching for an awareness piece. It’s great to be able to search through a rich library before you decide on the best source of information. Then you can go and read the book, knowing it’s the right source for your article.
For Research & Distribution: Zapier
There’s nothing worse than jumping from one app to another when you’re already short on time. With Zapier, you can connect the tools you normally use and automate some repetitive tasks. For example, you can send to Buffer articles saved with Pocket and share them later.
Zapier has a great onboarding process and it suggests automations you can perform based on your selected tools. It’s really easy to get started.
This is a great tool for keeping track of potential and current partners. First of all, it automatically gathers relevant information about your prospects from dozens of data sources. It also links your team’s contacts, calendars, email and social interactions with social profile details from everywhere and keeps it up to date. My personal favorite, it lets you set smart reminders for your follow-ups.
For Measurement: SEOmonitor
This actually I tool I cradled and helped grow for quite a while. And the content Performance Dashboard is actually one of my favorite parts. Many tools make it easy for you to see the impact of your content in visits, leads, etc., but SEOmonitor can help you understand if your ranking has increased on certain landing pages, in correlation with inbound links. For each landing page, it sums up the total search volume of the keywords triggering it in search results. Next to the search volume, you’ll get the visibility score, a global metric calculated based on ranking and search volume.
I’m sure each Content Creator has their own combo-pack of useful tools, depending on what they focus on. That’s the beauty of the world we live in: we have so many choices.
I’m anxious to find out about the secret weapon in your tool box.