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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content...
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emotional baby

The Importance of Emotion in Content Marketing

Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why...
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Indicators Affect Attention

How to Use Storytelling to Spark Audience Attention

In our guest blog Jordie van Rijn goes into great detail about making sure you craft great content, to...
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What Makes Content Shareable? A Donald Trump Analysis

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have...
See all Research Marketing
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Get your free copy of our e-book on Content Marketing Essentials now!

A free e-book with all the Content Marketing Essentials you need for success! Content Marketing is part of a...
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Artificial Intelligence on North Face

Artificial intelligence – Should you be preparing your website?

1 week ago

In this post from Jack Cooper, discover how artificial intelligence and machine learning are soon going to change the...

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10 Ways to Boost Facebook Engagement Without Ads

1 week ago

Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change...

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