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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores...
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Friday Commentary: Are you the Right Shape for Your Agency?

The size of an agency matters less than the level of expertise it is able to offer. That observation...
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Paid Search Tips For Winning at eCommerce

Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to...
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Watch Now: FREE Blogging Webinar ‘Make Blogging Easy’ with Bas van den Beld

Learn how to make blogging easy for you or your business with a one hour webinar presented by Bas...
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Digital Marketing Research Publications for week 11 2014

An overview of research published around the web around Digital Marketing topics. Week 11 of 2014.
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The FREE #SMX E-book is here! Get it Now!

State of Digital published an e-book on the presentations delivered at SMX London 2014. Get the book now!
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When a Bad Review is a Good Thing for your Business.

2 weeks ago

In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner...

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6 Brands that are killing it on Instagram - State of Digital

These 6 brands are killing it on Instagram and here’s why.

2 weeks ago

Instagram is hot – there's no denying it. This relatively new social network has taken all picture snapping lovers...

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