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A4U Expo London Launches Agenda

11 September 2012 BY

One of the bigger events in Europe in October is A4U Expo London 2012. After a successful European version in Barcelona earlier this year in October it is time again for A4U’s ‘home territory’: London.

Today A4U Expo launches their official agenda for the two days, which shows many different topics and some familiar faces there.

The conference has different topics covered. Topics including Data, Mobile, Engagement, Social Media, Affiliate Marketing, Analytics, User Experience, Search Marketing and Conversion will reinforce how the wider digital community are harnessing and integrating performance-based marketing on a far larger scale than has been seen previously. The two-day conference agenda will feature in excess of forty sessions across three tracks, designed to enable all delegates to benefit from beginner to advanced-level learning’s in our interactive theatre, plus key industry debate through our ‘panels-only’ session room – both of which are new for 2012.

State of Search will off course be present, but not just as bloggers. No less than five State of Search bloggers will be on stage.

On the first day we are seeing Sam Crocker, Kelvin Newman talking together with Stephen Pavlovich in the session “60 tips in 60 minutes: Social, Search & Conversion“, Peter Young is on a panel called “You are the Weakest Link – Goodbye!” and Bas van den Beld is speaking alongside Sri Sharma in the session “Consumers are Socially Mobile: Get Your Mobile Search in Order!“. Day two has Jon Quinton together with Patrick Altoft doing the session “Turbo-Charging your SEO & Link-Building Strategy” and Kelvin Newman returns for a session called “Engaging Facebook through EDGErank, Content Optimisation and Killer Apps

Other familiar names on the agenda are Will Critchlow, Martin McDonald, Dave Naylor, Dom Hodgson and Richard Baxter.

Chris Johnson, Content Director and Conference Programmer for a4uexpo London is very pleased with the agenda:

“This year’s conference agenda once again reflects the changing dynamics of a year in Performance-based marketing. Following an overwhelming number of speaker submissions and tweaking, we’re proud to announce an agenda with a good balance of subjects that span all avenues of Performance. “

You can find the entire agenda here.


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.
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