A4U revamps and rebrands to PerformanceIN
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After great success running the popular A4U events as well as their news site, industry events company A4U has relaunched and rebranded its business, complete with the launch of a brand new website.
The company is well-known for running conferences and expos aimed at niche industry professionals, while it also runs the A4u news website. As the industry continue to grow, for both publishers and affiliates, the Bristol-based business has brought a new edge to its offering with the launch of PerformanceIN.com.
According to the guys over at PerformanceIN, the site is bigger and better than ever before covering a host of topics across the performance marketing sector.
“As well as the main news and feature sections, there are now eight dedicated areas aimed at those hunting for specific news on affiliate, mobile, social, search, display, email, lead generation and analytics.There are also separate sections for infographics, case studies, surveys, reports and more. Users can also change their ‘region’ to view news from the UK, Europe, the US or globally.”
Sarah Parsonage, MD at A4U, says the rebrand is crucial to the company’s ongoing development.
“Performance marketing should be at the heart of any digital marketing strategy. Given the Interactive Advertising Bureau and PwC’s report on the £9 billion revenue generating sector, there is no denying that the thriving performance marketing industry is continuing to grow at a rapid pace,” Sarah explains.