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Friday Talk: How Airbnb designs for Trust – Joe Gebbia

Trust is one of the biggest things in marketing. Built the right trust and people will buy. But how to get that? By understanding who you are talking to. Something Airbnb understands really well. Joe Gebbia, co-founder of Airbnb, explains how AirBnB looks at trust. A really inspiring and thought-provoking talk.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.