X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Amit Singhal: “The idea is to make search more intuitive”

Estimated reading time: 1 minute, 0 seconds

One of the ‘big names’ at Google at the moment is Amit Singhal. Singhal, who will be keynote at SMX London in a few months, is SVP of Search and has a big influence on where Google is heading.

Bloomberg Television’s Emily Chang spoke with Amit Singhal about the future of search. An interesting talk which you can see below. He talked about mobile, how search should evolve and he also addressed some of the criticism which has been out lately concerning privacy issues and new products like SPYW.

A few interesting quotes from the interview:

“The idea is to make search more intuitive and more in line with human knowledge.”

“What Google is evolving towards is giving you an answer by building that answer having real knowledge about the world and bringing it to the users.”

“With Search Plus Your World, we are bringing your world into search from one simple intuitive interface”

“We provide a great service to our users and our users keep coming back to Google because we provide them with this great service.”

“Our focus has been on the users.”

“Mobile is spreading like wildfire.”

Look at the entire interview here:

[ooyala code=”l0eHhvMzqfrfJBDBkQJY5XFGtmJf5aED”]

Opt In Image
Know about what is changing in marketing!

Keep up with the latest digital marketing developments, views and how-tos through State of Digital’s digest newsletters. Be the first to hear about events, white papers, e-books, webinars, training and more!

You will receive the free e-book "Content Marketing Essentials" as a thank you!

* Personalize your experience when signed up!

AUTHORED BY:
h

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.