Ouch Google: Random Sites appearing as popups in Google Analytics

Things at Google are not really going smoothly at the moment so it seems. There is lots of talk about privacy, Google not living up to their mantra (don’t be evil) and they are looked at with a lot of critical sight.

The finding which Col Skinner (aka @SEOSherlock) did and which was ‘broken’ on the 3 Door Digital website by Alex Moss sure will not help. Google seems to have made a huge mistake in Google Analytics which could have major privacy consequences. Clicking on a link in the exit pages overview opens up a random domain.

The sceenshot which Skinner has taken can be seen here:

I couldn’t replicate it myself, but many others, mainly in the UK, could.

Alex explains how you can try this:

1. Log into any account report then go to Content -> Site Content -> Pages / Landing Pages / Exit Pages
2. Click on the “open in new tab” icon to the right of any pages.

How big of a mistake this is remains to be seen, I don’t think there is any really ‘dangerous’ data which gets opened up, but the fact that Google made this mistake is surprising, interesting and alerting.

With their new ‘privacy’ SSL rules and the new paid version of Analytics being rolled out this is, to say the least, a bit uncomfortable for Google.

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.