Rob spends his days overseeing the delivery of programmatic advertising campaigns for Dentsu Aegis Network in Manchester.

A reluctant veteran of the digital advertising world he cut his teeth through the growth of PPC with leading agency of the time Latitude. He has since moved into the media agency world having originally set up the highly successful MediaCom iLab prior to his current role.

He is also a founder of Bidex, the biddable media conference and an organiser of SASCon, the highly successful search, analytics and social conference which takes place in Manchester.

Despite focussing on paid media, he likes to consider himself “T-shaped” with a breadth of experience covering SEO, data and tech, web build, content and analytics.