Rob spends his days advising agencies and advertisers on how best to harness programmatic technology as part of their advertising strategy. Through his consulting company Agent Wolf he delivers training, consultancy, and hands on support to those looking to introduce programmatic display to their business.

A veteran of the digital advertising world he cut his teeth through the growth of PPC with leading agency of the time Latitude. He has since led business units for two of the worlds largest and most successful agency groups.

He is also a founder of Bidex, the biddable media conference and an organiser of SASCon, the highly successful search, analytics and social conference which takes place in Manchester.