Sara Clifton has a degree in international marketing and has practised global digital marketing and is specialised in integrating search with the overall marketing plan. She has more than 15 years experience in conducting high level strategic and digital consultancy for clients like Samsung, IBM, Sony and BabyBjörn and more. She successfully runs her 6 year old company; Search Integration, that specialises in digital media, search and analytics. Sara has spoken and moderated at several conferences including SES & SMX in EMEA, IQPC Singapore and Dubai and has lectured at the UCL (University College London).

Sara lives and works with her husband Brian Clifton who runs the analytics team of Search Integration and an author of the best selling book, Advanced Web Metrics with Google Analytics.