Holy crap, January is already gone again. Has there ever been a first month of the year which passed so quickly? Yes, I know, all Januaries have 31 days, but still, this one seemed to have passed quicker than others.
Maybe it is because so many things happened this month. Google Updates, events, Facebook stepping into search and many more things happened in this month. And a lot of great content happened! Content right here on State of Search off course. Maybe so much great stuff that you missed it. So below you will find an overview of the best read and most shared posts in January 2013. To make it more ‘honest’ (since some posts are on there longer) we also took the last week of December into account (as we will do next month with the last week of January).
1. Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare – by Bas van den Beld
Facebook’s new Graph Search has potential for finding information about others and targeting, but also raises a lot of privacy questions at the same time. Bas looks at possibilities and dangers.
3. How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential – by Aleyda Solis
Take a look at the most complete SEO Audit step by step guide to develop a Mobile SEO Analysis and Recommendations ever, written by Aleyda Solis. Start optimizing for Mobile Now!
4. Search in the Knowledge Graph era – by Gianluca Fiorelli
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do. A very valuable post by Gianluca Fiorelli which will make you think, think, think!
5. Search and Social Events Overview 2013 – by Bas van den Beld
Looking for an conference or other event about search and or social in 2013? Here is an overview of the most important events worldwide!
6. Easy step-by-step guide to finding low quality links – by Paddy Moogan
A step-by-step guide to finding what are likely to be low quality links. With steps, tools and examples.
10. Measuring Success in 2013: Assigning Real Value & Tracking Every Click with Google Analytics – by James Carson
Finding yourself sitting in meetings that congratulate vanity metrics and don’t drive further action? It’s time to change your reporting to gain real value!
But, most read doesn’t mean ‘most popular’ per se, after all, some posts have been there less long than others and others get found through search! So looking at how much posts were shared on Social Media is also interesting.
Here are the top most shared posts last month: