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Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach

12 July 2013 BY

Estimated reading time: 0 minutes, 17 seconds

Northwestern University Professor Alok Choudhary, who is also the founder of Voxsup (a social media analytics, precise interest targeting and advertising platform for deeper engagements with customers) discussed how big data analytics in social media enables real-time analytics, competitive analytics and the identifying of micro-segments that are based on people’s actions and engagements at a massive scale.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.