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Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach

Estimated reading time: 0 minutes, 17 seconds

Northwestern University Professor Alok Choudhary, who is also the founder of Voxsup (a social media analytics, precise interest targeting and advertising platform for deeper engagements with customers) discussed how big data analytics in social media enables real-time analytics, competitive analytics and the identifying of micro-segments that are based on people’s actions and engagements at a massive scale.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.