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Biggest Social Media Updates of 2015 To Date

The reason I wanted to write this post is that 2015 has to be the year that I feel we’ve seen the most updates to social platforms in the shortest amount of time. So I thought it’d be good to do a quick round-up of the most important updates for marketers to be aware of and capitalising on.

I’m going to keep the detail around each of the updates quite brief and just include a link to the announcement on the platform’s site for more detail just so this post doesn’t end up being the longest in State of Digital history!


Calls to Action for Pages – 7th January

Pages can now add calls to action at the top of their pages next to the like button to encourage action from fans, seven are available at the moment:

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video

facebook cta

Read more

Conversion Lift – 27th January

Facebook rolled out conversion lift which aims to help marketers accurately measure the impact that Facebook ads have on a business’ bottom line beyond direct clicks and conversions using control groups. Read more

Ad Relevance Scores – 12th February

Facebook is now showing businesses their Ad relevancy scores as a visible metric in the reporting tool. This seems very similar to Google’s quality score in my opinion. Read more 

facebook relevance

Product Ads – 20th February

Now businesses can promote multiple products on Facebook or even their whole catalogue of products and can target using the usual Custom Audience mechanics. Read more


While you were away – 21st January

Twitter introduced a new feature to timelines to show people popular tweets that they may have missed since they last logged in to the app. Read more 

twitter away

Group DMs and video – 27th January

Previously individuals could only share direct messages on Twitter with one other user however as of the 27th January this year, group direct message conversations can now take place.

One the same day Twitter also rolled out their video capabilities now allowing users to film, edit and share videos directly via the Twitter app. Read more

Niche acquisition – 2nd February

Twitter announced the acquisition of Niche which had been a key partner of Twitter and Vine historically. Niche is a network for social media creators and has worked closely with Twitter’s brand strategy team historically. Read more

Google indexing tweets – 5th February

Google and Twitter reached an agreement for Google to start indexing tweets again after granting access to its firehose. Read more


Gender Guided Search – 23rd January

After introducing Guided Search in April 2014, Pinterest announced further improvements to this in January whereby people will now see pins tailored according to gender. Read more

pinterest search

Promoted pins in home feed – 27th January

Only relevant for those based in the US at the moment but Pinterest announced it was now testing showing promoted pins in new places such as users’ home feed. Read more

App pins – 11th February

New functionality for the iPhone and iPad Pinterest apps means that you’ll now be able to install apps directly from Pinterest with app pins. Read more

pinterest app


Publishing in new markets – 7th January

After giving everyone in the US the ability to publish on Linkedin last year, they have now rolled it out to all English-speaking countries. Read more

Connected App – 2nd February

Linkedin launched its new Connected app for Android which aims to give people more intelligence and information about their contacts and meetings they’re attending. Read more

linkedin connected

Improved search – 6th January

Like Pinterest, Linkedin announced improvements to its search functionality to help you find people and content easier, some of which had previously been available to Premium members. Read more


Discover – 27th January

Snapchat launched its long-awaited Discover feature at the end of January partnering with various media partners including MTV and National Geographic to bring great content to Snapchat users. Read more


Creatrs – 22nd January

Tumblr announced the launch of Creatrs which it calls ‘a creative agency that pairs influencers with advertisers’. David Hayes, Head of Creative Strategy said it hopes to power the best advertising campaigns not just on Tumblr but on Facebook, Instagram, YouTube and in display campaigns as well. Read more


Vine Kids – 30th January

Vine launched a new app specifically for kids on iOS to show only Vines that appropriate for children which came out of its Hack Week. Read more


Kids app – 23rd February

Google launched its YouTube Kids app which it says is ‘the first Google product built from the ground up with little ones in mind’. Read more


Another interesting social media-related introduction that I thought was still relevant to include was Amazon introducing Amazon Giveaway to help brands run giveaways on social media. Read more



So in summary we can see that all of the big social media platforms have been working hard in the first two months of this year to improve experience not only for users but clearly for brands as well. A lot of these updates are clearly aimed at pushing brands and marketers towards more paid media which is a growing trends for 2015, we can also see similarities with the platforms e.g. Vine and YouTube both launching apps for kids, Linkedin and Pinterest both working on their search functionalities so we expect to see more of this throughout the year.

It’s certainly an exciting time for all marketers working in social media and there’s a lot of updates to capitalise on!



Laura Crimmons is Communications Director at digital marketing agency Branded3 overseeing their Digital PR, Outreach and Social Media offering.