How bots are reshaping the customer experience

An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.

Long Tail Brand Queries

Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.