Read up on some advanced methods and tactics to import data into Google Sheets for use in developing and monitoring content strategy for your blog and/or website in this post from John Warner.
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Discover how good your SEO knowledge really is by trying your hand at some SEO games! If you’ve got no idea what SEO games are or how to get started, you’ll be able to find out more in this article from Gustavo Pelogia.
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Fashion brands are unrivalled when it comes to creativity and social media ROI. Get 11 ideas on how to produce unique content, optimize it for likes, comments, or retweets, and on how to grow your audience.
Barry Adams attended the second annual AMP Conference, which featured a range of talks and interesting announcements from the AMP community. Read about AMP for email, AMP Stories, and the latest WordPress and AMP developments.
2017 will probably be recalled as one of the busiest periods in AdWords history. This post is a recap of what you really need to do and/test as soon as possible in 2018.
An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.
Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.