As a hotel working with OTAs it can be tricky finding the balance between that relationship and running your own PPC campaigns. Here’s how to earn back bookings in an actionable post from Tara West.
Steve Morgan writes about his experiences running site reviews at a regular meetup, whereby sites are SEO-audited live and the panel offers advice to the site owners.
Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
Effective digital marketing not only depends on external communications, but also internal communication among departments and stakeholders. In this guest article Natasha Kvitka explains common internal comm pitfalls and how to avoid them.
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
Are you just getting started on influencer marketing? Or you’re approaching a new industry? Then this article from Irina Nica will help you map your landscape.
Regular columnist Ben Wood breaks down the functional requirements of a website platform to ensure your new site is able to support current SEO best practices.
Jo Turnbull, the organiser of Search London, shares her experience and tips on running the meetup and how you could set up a digital event if you see a gap in the market.
Header bidding is the latest technology to help online advertisers compete and attract an audience. In this article Rob Weatherhead explains what it is and how you can use it for your advertising campaigns.