The barrier to a good tracking setup can be high for some businesses, but it doesn’t need to. In this two-part series, Chris Green looks at how small businesses can also have robust tracking and begin to understand the return on their marketing campaigns.
Gianpaolo recaps some of the main concepts shared by the international speakers of PPC Masters in Berlin. Learn about some of the key take aways on State of Digital.
Pete Campbell runs through seven common speed tactics suggested by Google PageSpeed Insights and helps you put them into context or action.
According to the latest SEMrush research, 75% of the websites that use hreflangs get them wrong. This article explains how you can diagnose and fix the most common hreflang issues.
State of Digital has attended the second day of the Dublin Tech Summit event and have summarised our experiences here.
Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
We have a little sister! It’s about… speaking! Let me tell you some more… There is an interesting exercise that […]
The WordPress CMS has some major security flaws that can be fixed easily. Barry Adams lists some of these flaws and propose straightforward fixes to help prevent hacks and make WordPress sites more secure.
It’s happened! Majestic.com 3D has Printed the First Ever Data Visualization of “The Internet” on International Space Station! 18 months […]
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.