Poker is a card game that involves certain skills, techniques, and a bit of luck, to win more money in a game than your competitors. SEO is a profession that involves certain skills, techniques, and a bit of luck, to help a site rank higher than its competitors in search engine results. A view on the similarities between poker and Search Engine Optimisation
We’ve all heard how important it is to “own your page one” and “lock out your brand SERP” and suchlike. […]
Part two of the “Brand bidding & Ad-Hijacking insights” covers the methods these affiliates use to hide their strategies and how you can monitor your brand to find out if your brand gets hijacked.
At SES New York I got to talk to a couple of speakers who all had interesting sessions at the […]
Using brands as keywords in Google Adwords and hijacking brand terms of merchants. It happens and not just with affiliates. How does it work and what are tips and tricks to handle this? Part one of “Brand bidding & Ad-Hijacking tips and tricks”
Time to tackle another trend in SEO that may not necessarily be accurate: There’s an increasingly negative attitude towards keyword […]
At Search Engine Strategies New York I got the chance to talk to many different people from all over the […]
Nichola Stott interviews Oliver Lo of Vojo World – creators of Medical Mayhem, Vice Central and Pixie Pets. Oliver is Senior Marketing Manager at Vojo World. In that role he oversees brand positioning, viral marketing and monetization strategy for their social gaming products
Dennis Sievers (@resiever), a top SEO specialist in the Netherlands and a fellow blogger, alerted me via twitter to a […]
Not to long ago Search Engine Optimization was all about optimizing your site. Things have changed. Of course optimizing your pages is still important, important to get your own site ranking. But what about those nine other results on the first page of the SERP? They are interesting too. And theoretically they can all be yours. And for that you have to step away from your site.