We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
There is a lot of debate about Google AMP and whether it’s worth implementing. Here we show three real world case studies of the impact of implementing AMP on three different types of websites: a news site, a lead-gen site, and an ecommerce site.
Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes […]
Steve Morgan shares his thoughts on the state of digital events, and provides some suggestions on how we can do better, including improving speaker variety and gender diversity.
Often websites aren’t as good as they can be due to poor communication between developers and other teams like marketing. In this guest post, Toby Osbourn explains how this can be prevented.
When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a […]
A comparatively small proportion of e-commerce websites are delivering value outside of the constraints of the sale or making the most out of more creative technology and content opportunities that exist. In this post, we explore some of these overlooked opportunities and provide practical insight into implementing them for business.
More and more brands decide to organise their own event. But what does it take to create a great event?
AI and robotics are supposed to erase from the map hundreds thousands jobs. Are the digital marketing ones in danger too? Maybe, if we do not make algorithms our allies. Gianluca Fiorelli presents a vision of a future that may be, and how us can survive to the AI advent changing model.
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.