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Sharenting

Sharenting – Is It What Your Child Would Want?

7 February 2014

Two thirds of UK babies have been posted on a social media network within one hour of their birth. In this post I’m going to have a look at...

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Lean Canvas

Validating Your Content Marketing Business Case Using Lean Startup Methodologies

6 February 2014

Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.

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What do we do now ?

How to Use Paid Tools to Solve the “Not Provided” Google Analytics Problem

5 February 2014

Discover how paid tools can help solve the “not provided” Google Analytics problem.

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msn-travel-logo

How MSN Travel handles its Content Marketing

5 February 2014

Gian Caprini and Jade Conroy, from MSN Travel, explain how SEO’s and content creators can work together to inspire online content.

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optimise-marketing-spend_l

How to Analyse, Optimise & Automate Multi-Channel ROI Calculations

4 February 2014

Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.

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ppc-wish-list-2014

My AdWords wish list for 2014

4 February 2014

Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.

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