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Tesla

How challenger brand Tesla is Disrupting the Market

10 April 2014

Tesla, the Californian electric car maker, is using its position as a challenger brand to disrupt the marketplace. But is its aggressive approach to PR having an impact both...

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Google Indexation Figures

Schema.org Best Practices: Make the Most of your Markup

10 April 2014

Find out how to implement the different types of Schema.org. At ClickZ NY, industry experts share their best practices.

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Tips for Running Promotions on Facebook

10 April 2014

Some things social media managers need to consider and be aware of when putting their next promotion together, to ensure that you a) don’t break the law and that...

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A Peek into our Brands Newsletter: did you get it?

10 April 2014

Take a look at the special brands newsletter which was sent out via State of Digital. With content from Dell, Lenovo, Heineken, KLM and many more.

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Reading Glasses

5 Easy, Text-Only Tricks To Get Your Articles Read

9 April 2014

A compelling headline or image may get you a click, but most people don't read much more than that. Use word-based tactics to compel them to keep reading.

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The Lunacy of Search Term CTAs in TV Ads

9 April 2014

It is important to get the right call to action at the end of your TV advert. This post looks at the pitfalls of Search Term CTAs in TV...

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