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Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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5 Steps to Spotting Keyword Opportunities

3 February 2015

The new year is a great time to refresh your SEO campaign. Daniel Bainchini shows us how you can spot good keyword opportunities to focus your SEO efforts on.

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Using your internal search engine as a marketing instrument

2 February 2015

The value and usage of internal search is underestimated but can be easily optimized.

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Friday Commentary: Why failing to Entertain may Mean Entertaining Failure

30 January 2015

Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery's approach.

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Its Okay to say no

5 Life Lessons from a Career in Marketing

29 January 2015

What advice would you give to yourself if you could go back to the start of your career? What lessons have you learned along the way? Arianne Donoghue shares...

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Snake Oil SEO - State of Digital

#SEOscience Snake Oil vs Solid #CreativeSEO

28 January 2015

There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random "insights" from discussions with Google spokespeople. Jonathan Allen takes a...

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