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Cannon A Year in Fashion

The Blogger and the Brand

24 February 2014

Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.

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Social Media and Customer Service: Not as Easy as it Looks

21 February 2014

For many brands Social Media seems to be the place where they can 'fix' what's wrong with their customer service. It's not as easy as it looks though.

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Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing

21 February 2014

Neuromarketing empowers us to influence consumer behaviour without people's awareness. Barry Adams explains why the ethical implications need considering.

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Link Building in 2014 – 6 Old School Tactics Brought Up To Date

20 February 2014

Think that the tactics of old aren't valuable any more? Think again. Here we show you how to update your link building efforts for 2014.

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Paid Search Analytics SES London

SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon

19 February 2014

Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain...

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OpenLinkProfiler.org – A Free Backlink Analysis Tool

19 February 2014

A detailed review of OpenLinkProfiler.org, a free backlink analysis tool. Exploring all of the features and functionality and providing an expert review.

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