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Four Movies Every Marketer Should Watch

1 November 2013

The Joneses, Thank you for smoking, Moneyball and Jobs, all movies which have valuable lessons for marketers in them.

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search-love

Searchlove, a Personal Journey

1 November 2013

When I wrote the recap of ProSEO London 2010, that was the name of Searchlove back on those days, the most important takeaway I had was that "in order...

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content-stakeholders

The Discovery Process Behind Mature Content Marketing Strategies

1 November 2013

The current focus on content means that content marketers can no longer afford to work in silo. Their success increasingly relies on collaboration and consent from a multi-stakeholder environment.

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fous-groups-featured-image

Focus Groups and Knowing Your Audience

31 October 2013

This article looks into website audiences and how to increase conversion by running a focus group. Tips on question and formats and evaluating the data.

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Michael Aagaard

How to Optimise Call-to-Action Buttons for Maximum Conversion & 10 Alternative Uses for CRO Tools

31 October 2013

Your call-to-action buttons represent the ultimate low-hanging fruit in CRO. In this part of the day Michael Aagaard  gives an excellent talk and shares a few simple tweaks which could...

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AdWords Segments for Increased Performance

30 October 2013

Put data in perspective. AdWords Segments for Increased Performance

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