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Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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Suarez and the Problem of Perception

7 July 2014

Have you been enjoying the World Cup? I’m lucky in that I quite enjoy football, so my husband torturing me with watching every live match has been quite fun...

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Friday Infographic: 12 Things to Do Once Your Blogpost is Done

4 July 2014

Once you've written your blogpost you also need to make sure people actually see it. So what do you do when your blogpost is done?

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How China’s WeChat demonstrates the real market potential of messenger services

3 July 2014

Does WeChat, China’s mobile text and voice messaging service, show us the future for mobile payment services and exactly why Facebook paid $19bn for the messaging app WhatsApp? Firstly,...

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Be careful where you put your World Cup Vines

2 July 2014

ESPN orders Social Media users who posts footage of World Cup goals to take them down.

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my business

Navigating the new ‘Google My Business’ Places Dashboard

2 July 2014

 When Google My Business hit our computer screens mid-June it was an overnight change for many accounts. Minds were understandably boggled. For those who manage Google Places and Google...

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