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Finding and understanding your online audience

2 December 2014

First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my...

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Supercharge your Adwords Ads with Ad Customizers

1 December 2014

Get the most from your Adwords ad text this holiday season with Ad Customizers.

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5 Black Friday and Cyber Monday Infographics That Make your Head Spin

28 November 2014

Find out all you can about the digital marketing side of Black Friday and Cyber Monday with these 5 infographics.

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Brand Sentiment - Adoreboard

Brand Sentiment – The Future of SEO?

27 November 2014

Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.

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Email v Social Media

What drives more traffic to your site, Email or Social Media?

26 November 2014

When it comes to driving website visitors, which channel is more effective: email or social media? Russell O'Sullivan looks at the pros and cons of both.

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speed-measurement

Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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