Breaking out of the SEO Echo Chamber
Estimated reading time: 4 minutes, 28 seconds
Last week I was fascinated by Paul Miller’s story of his year without the internet. Whilst I wouldn’t go so far as to claim that I feel the internet is corrupting my soul, I have been feeling like I’m stuck in an SEO (or perhaps more accurately a search industry) echo chamber of late.
It’s not that I don’t love this industry, I do; however I’ve been making a concerted effort to change my usual reading habits in search of something new. To be clear, I’m not talking cute pictures of kittens (can you read pictures of kittens?!); I’m not convinced that those are likely to bring me much in the way of inspiration, new perspectives, or new ways of thinking.
Today I’m sharing some of the sites I’ve been reading of late, along with further recommendations from other State of Search writers and various other kind souls who responded via twitter. I’ve grouped them into categories to make the list a little easier to digest…
Ready? Let’s go.
Start Ups / Management
Harvard Business Review – A wonderful mix of strategy, innovation and leadership / management articles. I love that the posts here often don’t have an online bias but could be easily applied online – take this article on finding the customers your competitors offend – this could easily be turned into a very actionable search / social article.
Trends / Insight
Libertine – In addition to the newly launched print magazine, the team at Libertine curate ‘interesting morsels from around the web’, feature interviews with the likes of Playmob’s Jude Ower and much more.
The Verge – The Verge cover technology, science, art and culture. They cover news which is great, but for me the articles I enjoy most are the long-form features like this on Augmented Reality Dating.
Psyblog – A site about scientific research into how the mind works, written by Jeremy Dean. I loved this piece on the Temporal Doppler Effect. Dear readers I feel I ought to highlight that prior to watching the Big Bang Theory I had no clue as to what the Doppler effect was. See – who says TV makes you dumb? Hat tip to Luella.
Freakonomics – Should this really sit under psychology? Honestly probably not, however it’s the pieces with a psychological slant that I always find interesting – check out this interview with Shaun Abrahamson one of the authors of Crowdstorm. Hat tip to Mike.
If you read nothing else, just read this…
Medium – Created by Ev Williams and the Obvious team (creators of blogger and twitter amongst others).
In Ev’s own words lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced. Medium is attempting to build a system optimised for quality rather than popularity, a place where writers can collaborate on pieces to create something better than they could create alone. The content is divided into collections – I’d recommend you start with what I learned building… then lose yourself.
Congratulations you made it to the end. You deserve a reward. Go waste a little time with the Annotated Weekender.
If you’ve any other non-SEO / search industry sites you’d recommend I’d love to hear about them – do let me know via the comments.