Sometimes using the Google AdWords reporting alone is just not enough. In this post I have looked at various reports in Google Analytics that all advertisers should be using to ensure they get the most out of their paid search campaigns.
Everything around advertising, from PPC to Display to Social Advertising
Google announce the launch of their new UK Insurance Comparison ads tool.
Google is accused of using racial profiling in Gmail’s ad targeting. With access to so much data, Google is likely to know a lot more than just your race.
Understanding how to look at the traffic you are receiving from your Google adverts is one thing, but you need to understand what to do with that data. This video from Google will help you with that.
Yesterday Google announced it will change its Product Search to a new Google Shopping system, which will require merchants to […]
Write up on the Advanced PPC panel moderated by Yahoo’s Jon Myers, with Polly Pospelova and Gilli Goodman
Yahoo and Microsoft now offer one place to manage your search advertising on both search engines in UK and France.
We all know that search engines like Google and Bing are a fantastic place for brands to advertise, but did you also know that the bigger social networks offer their own advertising programs?
I lost my Google Adsense account because I made a mistake many years ago. Now I am ‘banned for life’ by Google. Here’s what happened.
Google now reviewing paused PPC adverts causing penalties for advertisers who genuinely have paused dissapproved ads.