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Articles about Advertising

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PPC Masters

PPC Masters Conference

10 February 2015

Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.

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3d english translation button on Computer Keyboard. Translating

The No-nos of Using Online Translators when entering a Foreign Market

9 February 2015

Translating can be one of the most challenging tasks of entering an foreign market. Online translators further hinder the process by creating inaccurate site content, keyword lists, ad...

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Supercharge your Adwords Ads with Ad Customizers

1 December 2014

Get the most from your Adwords ad text this holiday season with Ad Customizers.

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What if I told you

How to naturally earn links through PayPal

19 November 2014

When your content isn't getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.

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Google Fusion Tables

Locate Your Audience in Minutes with Google Fusion Tables

17 November 2014

Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.

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Crossing the e-commerce Border in Europe

13 October 2014

Bing launched a report, called ‘Crossing Borders’ looking at the State of the European advertsing and search market.

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Is Adwords a ranking factor in Google Search?

15 September 2014

In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data...

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Top Tips on Driving Online Conversions From Offline Ads

10 September 2014

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is...

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Adverts

9 Reasons You Should Be Using Display Advertising

8 September 2014

There are many different platforms available to advertisers looking to take advantage of Display Advertising including Criteo, Ad Roll and Google itself. In this post, I am going to...

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shopping

Google Shopping Optimisation Tips

1 September 2014

With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.

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