Subscribe to our newsletter

Sign up for Newsletter State of Digital
* = required field
Daily Updates

Category Archives: Advertising

SEM Power Tools - SESlon

SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon

13 February 2014

More coverage of SES London 2014, where Russell O'Sullivan summarises a session with Richard Baxter and Jasmin Aherns about the right tools for SEO and PPC.

Continue Reading


My AdWords wish list for 2014

4 February 2014

Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.

Continue Reading


The Changing Landscape of Search – Expect More Bumpy Times Ahead

16 January 2014

Search is changing. Paid search was paid search, organic search was organic search. That’s not factually true actually for a while. Peter Young dives in.

Continue Reading


How to Improve Your AdWords Account Structure

7 January 2014

In his article, Haukur Jarl walks you through various ways you can structure your AdWords accounts with the aim of increasing your overall PPC performance.

Continue Reading

Unexpected Partnerships

The Benefits of Display Advertising for Search Marketing

2 December 2013

Annabel Hodges discusses the benefits of digital advertising and why search marketers should sit up and take notice when it comes to their search marketing campaigns.

Continue Reading


3 Useful Google things you may have missed

12 November 2013

Are you, like us, too busy to keep up with Google's latest improvements and new features? Here are 3 things you may have missed!

Continue Reading


SEA // Mobile Ads: From Click-To-Call & Beyond #SMX #SMXMilan

8 November 2013

Haukur reports from SMX Milan about the latest developments, tips and tricks on SEA and SEM matters.

Continue Reading


Amazing Paid Search Tactics & Tools

7 November 2013

Andrew Goodman, Brad Geddes and Sebastian Grebasch discuss paid search tactics and easy to use free and paid tools for Adwords / PPC.

Continue Reading

Google AdWords Auction Insights

How can you track competitors PPC spend?

5 November 2013

Businesses are always keen to know how much their competitors are spending, especially on PPC campaigns. Polly Pospelova looks at a few research options.

Continue Reading


AdWords Segments for Increased Performance

30 October 2013

Put data in perspective. AdWords Segments for Increased Performance

Continue Reading