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Articles about Advertising

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Gmail Ads

The Adoption of Gmail Sponsored Promotions (GSPs)

28 January 2016

A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.

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Google Sponsored Promotions

The Ultimate Guide to Gmail Sponsored Promotions

20 January 2016

Tara West gives an indepth view of Google Sponsored Promotions (GSPs), what they are, how and when to use them. It certainly a tactic that you should consider in...

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24085458046_5217ac1a14_z

What makes Paid Search so damn sexy?

14 January 2016

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz...

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CSPACElogo

A look at CES C Space 2016

12 January 2016

Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines...

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state of digital image

12 Quick Ways to Improve your Facebook Ads Today

6 January 2016

Are you running Facebook ads and wondering how you can make them work even better? Tara West gives you twelve easy tactics to improve the performance of your Facebook...

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mobile-revolution

Google Launches APP Streaming, and What It Could Mean

2 December 2015

Last week, Google made the announcement that it's making a significant change to the way in which it surfaces content from mobile apps, what could this mean for mobile...

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SnapChatforBiz

Using Snapchat for Business

25 November 2015

Many people, including businesses could be missing a massive trick in relation to how Snapchat can be used and the benefits of its Snapchat stories feature - via Wayne...

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BingAds_UK_Christmas_seasonality_Cedric_Chambaz

Unwrapping European seasonal search trends with #BingAds

23 November 2015

Let's talk about Christmas! Cedric Chambaz talks through the seasonal trends for Christmas shopping across Europe & what you need to know for your campaigns.

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Christmas

Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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Blade Runner DOOH

A Lesson in Digital Out Of Home

5 November 2015

Go back to the future & look at DOOH in 2015. Briony Gunson tells us about the developments in Digital Out of Home around use of real time data...

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