An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Everything around advertising, from PPC to Display to Social Advertising
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Google are testing a major redesign of their search results by increasing the width of the main search listings and reducing the sidebar. Adam Mason goes through what has changed and what this means for marketers.
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
Tara West shows you how using RLSAs with the Google Analytics means that you can use almost all of the data in your Google Analytics account within your RLSA lists – supercharging your RLSA efforts.