26 October 2015
What is Programmatic Marketing, Buying and Advertising - a high level view of what it is and hows it changed media buying and planning for campaigns.
22 October 2015
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards...
7 September 2015
This blog highlights a number of major aspects of Google AdWords that are easily and frequently confused on Yandex's ad platform, Yandex.Direct. Detailed explanations on long tail queries, match...
31 August 2015
Have you started with marketing and advertising on Facebook? Great. You probably know what to do - but here's a list of 8 things you should avoid doing.
26 August 2015
Brand storytelling and sequential advertising can be used for brand perception or awareness, as well as direct response conversion campaigns. Tara West gives an overview of how to use...