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Articles about Advertising

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Hero Conf

Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing

6 May 2014

Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.

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#HEROCONF Display Advertising Demystified: Part 1

1 May 2014

Jasmine Aye attended John Lee's HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.

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Why You Should Stop Asking For Facebook Likes, and What to Do Instead

1 May 2014

Recently it was announced that Facebook will be cracking down on pages explicitly asking for shares in an attempt to further fine tune their algorithm. In this post we...

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Hero Conf

Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages

29 April 2014

Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to...

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The Lunacy of Search Term CTAs in TV Ads

9 April 2014

It is important to get the right call to action at the end of your TV advert. This post looks at the pitfalls of Search Term CTAs in TV...

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Top 3 Scripts for Adwords Account Automation

8 April 2014

Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?

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visual digital marketing

The Online Importance of an Image in Digital Marketing

8 April 2014

Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what's out there and how to use it

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Top 5 Must Haves on a Small PPC Campaign Budget – Part 2

1 April 2014

Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.

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Geox – 7 Days of Rain #RIMC2014

28 March 2014

How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment...

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Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14

28 March 2014

What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go,...

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