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Articles about Advertising


Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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Blade Runner DOOH

A Lesson in Digital Out Of Home

5 November 2015

Go back to the future & look at DOOH in 2015. Briony Gunson tells us about the developments in Digital Out of Home around use of real time data...

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Instagram Advertising Carousel

Instagram Ads Guide: everything you need to know

4 November 2015

Tara West takes a look at what kind of content works best on Instagram, winning strategies and targeting, and how to get started today.

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WTF is programmatic advertising

What is Programmatic Marketing, Buying and Advertising

26 October 2015

What is Programmatic Marketing, Buying and Advertising - a high level view of what it is and hows it changed media buying and planning for campaigns.

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How the search teenager faces the incomprehension of good old SMB’s

22 October 2015

15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards...

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7 AdWords Customer Match Strategies

21 October 2015

Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.

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An effective wedge

Brace yourself for a new flood of cookie alerts

24 September 2015

Think that the cookie law is dead? Mat Bennett takes us through why Cookie Alerts are suddenly appearing on websites again - including those outside of the EU.

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Yandex Direct Yandex Metrica

A Guide to Yandex.Direct for Google AdWords Experts

7 September 2015

This blog highlights a number of major aspects of Google AdWords that are easily and frequently confused on Yandex's ad platform, Yandex.Direct. Detailed explanations on long tail queries, match...

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8 Things Facebook Marketers Need To Stop Doing Today

31 August 2015

Have you started with marketing and advertising on Facebook? Great. You probably know what to do - but here's a list of 8 things you should avoid doing.

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Brand Storytelling and Sequential Advertising

Brand Storytelling with Sequential Advertising on Facebook

26 August 2015

Brand storytelling and sequential advertising can be used for brand perception or awareness, as well as direct response conversion campaigns. Tara West gives an overview of how to use...

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