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Articles about Advertising

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Google Fusion Tables

Locate Your Audience in Minutes with Google Fusion Tables

17 November 2014

Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.

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europe-small

Crossing the e-commerce Border in Europe

13 October 2014

Bing launched a report, called ‘Crossing Borders’ looking at the State of the European advertsing and search market.

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Adwords WTF Picard meme

Is Adwords a ranking factor in Google Search?

15 September 2014

In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data...

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give-me-5-lead

Top Tips on Driving Online Conversions From Offline Ads

10 September 2014

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is...

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Adverts

9 Reasons You Should Be Using Display Advertising

8 September 2014

There are many different platforms available to advertisers looking to take advantage of Display Advertising including Criteo, Ad Roll and Google itself. In this post, I am going to...

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shopping

Google Shopping Optimisation Tips

1 September 2014

With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.

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Facebook-ads-intro

Friday Infographic: Facebook Ad Term Glossary

29 August 2014

Facebook advertising isn't as simple as it sounds. Here's an overview of Facebook Ad Terms, and the explanations of it.

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Google

The End Of Exact Match Keywords: What Does It All Mean?

15 August 2014

Google announced that exact match keywords are changing and we look at how this will affect advertisers.

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Getting Friendly with Social Advertising – Twitter & LinkedIn

24 June 2014

Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review

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facebook

5 Reasons to Try Facebook Advertising for the First Time

4 June 2014

Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started...

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