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Articles about Advertising

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Hero Conf

Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages

29 April 2014

Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to...

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bigstock-Smiling-salesman-advertising-a-34385291

The Lunacy of Search Term CTAs in TV Ads

9 April 2014

It is important to get the right call to action at the end of your TV advert. This post looks at the pitfalls of Search Term CTAs in TV...

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qualtiy-score-tracker

Top 3 Scripts for Adwords Account Automation

8 April 2014

Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?

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visual digital marketing

The Online Importance of an Image in Digital Marketing

8 April 2014

Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what's out there and how to use it

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adwords_and_mac2

Top 5 Must Haves on a Small PPC Campaign Budget – Part 2

1 April 2014

Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.

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geox-logo

Geox – 7 Days of Rain #RIMC2014

28 March 2014

How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment...

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RIMC Hilton Logo

Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14

28 March 2014

What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go,...

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Adtech Australia

Finding Your APIs, Owning your APIs, & Using Your APIs to Grow Your Business #AdtechANZ

19 March 2014

The afternoon of ad:tech Sydney featured two experts in APIs and explained the benefits it has brought to the business and why everyone should be unlocking their assets with...

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pivot-data

An Introduction to Pivot Tables for PPC Analysis

12 March 2014

Pivot Tables are very usefyl. This article by Jackie Hole describes how to use Pivot Tables to analyze PPC Data to get optimum return for your budget.

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google-adwords-ad-extensions

A few Adwords Extensions here, a few Adwords Extensions There

4 March 2014

A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.

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