Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Articles about Analytics, the data, the strategies and more
Boost your SEO strategy with these 5 hacks using Google Tag Manager: classify your blog posts, implement structured data, rel canonicals and others.
For State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.
A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
Google Analytics now has a demo account feature that allows you to try out the platform’s features and strengths. How will this affect agencies and brands?
Julien Coquet lists ways to extract Google Analytics data or exploit data from your favourite analytics platform in ways other than exporting plain PDFs.
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
In this post, Julien Coquet is going to show you how to identify online scammers – and have a little fun at their expense with the help of Google Analytics.
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make their way into our day to days lives as marketers.