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Articles about Branding


7 Essential Elements to a Brand DNA Piece

1 August 2016

Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of consistency and quality, and ensures that everyone within your...

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Budweiser America

12 Tips for Executing a Successful Rebrand

22 June 2016

Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes...

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Introduction to Personal Branding: 10 Steps Toward a New Professional You – Book Review

3 February 2016

Personal Branding is important! That's why Mel Carson wrote a book on it. A review of Mel Carson's new book "Introduction to Personal Branding: 10 Steps Toward a New...

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A look at CES C Space 2016

12 January 2016

Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines...

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Using Snapchat for Business

25 November 2015

Many people, including businesses could be missing a massive trick in relation to how Snapchat can be used and the benefits of its Snapchat stories feature - via Wayne...

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Blade Runner DOOH

A Lesson in Digital Out Of Home

5 November 2015

Go back to the future & look at DOOH in 2015. Briony Gunson tells us about the developments in Digital Out of Home around use of real time data...

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SOD- Time Out Comp

How to Use Digital PR for Events

2 September 2015

As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is...

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Cedric Chambaz - Bing Ads - Voice Search

Voice search: music to an advertiser’s ear

16 July 2015

As voice search grows in usage, what do we need to think about as advertisers? Cedric Chambaz talks us through what you can do to capitalise on the trend.

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Tide Loads of Hope

6 Ways Brands Can Engage Social Communities & Causes

22 June 2015

Learn how brands like Nike, REI, Proctor & Gamble and American Express support causes and better engage their social communities.

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Search and Social – #SMX London day 2

27 May 2015

How to take advantage of the using the combination of social and search to optimize your online marketing campaigns?

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