How is Barbie dealing with the digital age? Can a traditional offline product break into digital? Can an older brand keep pace with the changes of the 21st Century?
Articles around brands, branding, brand optimisation, specific brands like Google, Facebook, Coca Cola, etcetera
Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of […]
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Personal Branding is important! That’s why Mel Carson wrote a book on it. A review of Mel Carson’s new book “Introduction to Personal Branding: 10 Steps Toward a New Professional You” by Bas van den Beld.
Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines the event and messages learned during the four day event in Las Vegas.
Many people, including businesses could be missing a massive trick in relation to how Snapchat can be used and the benefits of its Snapchat stories feature – via Wayne Denner
Go back to the future & look at DOOH in 2015. Briony Gunson tells us about the developments in Digital Out of Home around use of real time data & contextualisation.
As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is to adopt digital and invest digital PR into your promotional activity.
As voice search grows in usage, what do we need to think about as advertisers? Cedric Chambaz talks us through what you can do to capitalise on the trend.
Learn how brands like Nike, REI, Proctor & Gamble and American Express support causes and better engage their social communities.