Branding

Articles around brands, branding, brand optimisation, specific brands like Google, Facebook, Coca Cola, etcetera

12 Tips for Executing a Successful Rebrand

Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.

A look at CES C Space 2016

Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines the event and messages learned during the four day event in Las Vegas.

Using Snapchat for Business

Many people, including businesses could be missing a massive trick in relation to how Snapchat can be used and the benefits of its Snapchat stories feature – via Wayne Denner

How to Use Digital PR for Events

As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is to adopt digital and invest digital PR into your promotional activity.