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Articles about Business

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Online Reputation

Why Online Reputation Training is Important for Staff

3 February 2016

Online Reputation is fast becoming the currency or revenue of many businesses. What is being said about your small business, large corporation or public sector organisation online, via social...

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happy-clients

How to help your clients increase revenue & keep them happy in 2016

21 January 2016

Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!

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Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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inbound marketing team

What Skills do You Need in a Successful Inbound Marketing Team?

13 January 2016

Inbound marketing or content marketing is very important in today's digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create...

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Blind Justice

SEO and Civil Law: Protecting Yourself from Unfortunate Client Disputes

5 January 2016

Did you ever get into a fight with a client? Who wouldn't pay or something similar? It's a big hassle. Steve Morgan went through it and shares his experience...

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Super Hero Dog

A Day in the Life of a Digital Marketing Superstar-Ninja-Hero

14 December 2015

A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to...

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Career in Digital Marketing

How to get a job or progress your career in digital marketing

19 November 2015

Digital marketing can be an incredible industry to work in. Find out how to get your first job or progress your career with these tips from Gordon Campbell.

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Smarter ways to use Google Alerts

15 Smarter ways to use Google Alerts

12 November 2015

Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.

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Digital Capability by age group

The Digital Talent Gap(s)

10 November 2015

There's concern about a growing digital skills gap in the UK - is it real and what can we do to help close it? Paul Hunter tells us more.

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ROI

How to Demonstrate ROI outside of the E-commerce Sector

9 November 2015

Being able to measure ROI of a digital marketing campaign is crucial, especially if you can't measure direct conversions through e-commerce sales. Here, we talk through the top ways...

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