Business

Articles which are about business matters, setting up companies, tools and big industry developments

How bots are reshaping the customer experience

An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.

The Future of The Web; Websites as Data Sources

Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.

Tracking Success for Small Businesses (Part One)

The barrier to a good tracking setup can be high for some businesses, but it doesn’t need to. In this two-part series, Chris Green looks at how small businesses can also have robust tracking and begin to understand the return on their marketing campaigns.

Web Summit is… HUGE

Gianpaolo recently attended the Web Summit, where there were around 50,000 attendees, which is mind boggling as an event goes outside of sport. He describes what he saw and how it could benefit others, especially those starting out and potential Start Ups looking for VC funds.