So what is AI? And, most importantly, how will it impact our jobs as marketers? Read more to get answers to your biggest questions about AI and chatbots.
Articles which are about business matters, setting up companies, tools and big industry developments
Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
Effective digital marketing not only depends on external communications, but also internal communication among departments and stakeholders. In this guest article Natasha Kvitka explains common internal comm pitfalls and how to avoid them.
Is billing by time damaging your agency? In this post you’ll discover the limitations of billing by time, and get advice on switching to value-based billing.
Do you review who has access to the business’s online accounts, such as Twitter, Google Analytics, email, etc? Previous employees’ access to a business’s online accounts presents a huge risk. Periodic account access review is crucial, as Rishi Lakhani explains in this guest post.
To complete this primer into tracking success for small business, Chris Green looks at setting up call tracking, footfall tracking and the most simple step businesses forget.
The barrier to a good tracking setup can be high for some businesses, but it doesn’t need to. In this two-part series, Chris Green looks at how small businesses can also have robust tracking and begin to understand the return on their marketing campaigns.
Gianpaolo recently attended the Web Summit, where there were around 50,000 attendees, which is mind boggling as an event goes outside of sport. He describes what he saw and how it could benefit others, especially those starting out and potential Start Ups looking for VC funds.
Analogies can be useful for explaining to laypeople what SEO is and what to expect. In this post I argue that personal training makes a decent analogy.
The digital marketing agency is a dynamic yet strange place. Find out some of the peculiarities we should put to bed at last in this post from Hannah Butcher.