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What is SEO and what it is not. A rant

26 March 2015

It's time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I's and...

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Berlin

Why You Can’t Afford to Miss Digital Marketing Events in 2015

24 March 2015

It can be difficult to allocate time to attend the digital marketing events. Jo Turnbull explains why you should try and spend at least one evening or one...

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Friday Commentary: Are you the Right Shape for Your Agency?

20 February 2015

The size of an agency matters less than the level of expertise it is able to offer. That observation remains important and true to every senior level marketer

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RepManagement

When a Bad Review is a Good Thing for your Business.

19 February 2015

In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner explains how to handle negative customer reviews and how it...

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investing in discovery

Craft, Customers & Critics: Investing in Discovery

16 February 2015

Do you and your teams have enough information gathered in discovery to make good choices about digital marketing strategies to support your business objectives? Whether you're part of an...

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top10-2014-no6-forgotten

Best of 2014: No 6: Do You Have the Right To Be Forgotten?

7 January 2015

The 'Right To Be Forgotten' brings up Privacy Issues - do want to have the right to remember?

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Best of 2014: No 9: The Semantic Web: Business Models from a Marketing Perspective

5 January 2015

Why should you structure and share more data than just your Rich Snippet data? Read about multiple ways to commercially exploit the possibilities of the Semantic Web.

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top10-2014-mediavision

Best of 2014: No 10: 10 lessons I’ve learned from (nearly) 10 years of running an agency

5 January 2015

Quite a few friends of mine have started their own agency recently and asked for advice. This post outlines 10 lessons i wish i knew before i started MediaVision.

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Google Fusion Tables

Locate Your Audience in Minutes with Google Fusion Tables

17 November 2014

Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.

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statler-and-waldorf

Keeping a Young Mind in a Fast Changing Digital Market Place

10 November 2014

In a quickly changing digital industry it can be hard to keep a young mind. But you can. Here's how Bas van den Beld does it.

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