Wayne Denner looks how AIG is offering underwriting insurance to companies which will allow them insurance protection against the risks of social media and other online crisis. Wayne shares advice on setting up an organisational training program around online reputation.
Articles which are about business matters, setting up companies, tools and big industry developments
“Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d […]
Advising a client on their marketing strategy is a big step from running your own marketing. Here’s how to connect with other skeptical marketers.
Read about some do’s and don’ts when pitching your digital service from someone who has worked both agency and client side.
Effective communication is key to a successful business relationship. Paul Hunter explains how you can utilise the DISC system to learn how to become an effective communicator within your team.
Security is an aspect of the web that digital marketers increasingly need to take ownership of. Here Barry Adams outlines some basic web security tools and methods.
Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with […]
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You […]
Online Reputation is fast becoming the currency or revenue of many businesses. What is being said about your small business, large corporation or public sector organisation online, via social media and other review based websites has a real impact on trust, credibility and even your bottom line.
Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!