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Category Archives: Business

COMMENTS
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Do we need New Technology to Drive Innovation?

22 August 2013

The potential applications of current technology are vast, James Murray asks if we need to wait for the future in order to drive innovation?

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COMMENTS

Friday Talk: Marissa Mayer on Women and Innovation

16 August 2013

Marissa Mayer is now CEO of Yahoo for over a year. When she had just started she held a talk at the Annual Womensphere Global Summit & Awards on...

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COMMENTS

The Real World of Big Data

26 July 2013

It's a term which goes around every office which has anything to do with marketing these days: big data. What is it? A full breakdown in this infographic.

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Who Is Google listening To? And Should They Be?

24 July 2013

Google has different types of 'clients': those searching, those trying to rank and those paying for ads. Who should they listen to?

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How Does Google Make its Money Again?

19 July 2013

Google, the number one player in our industry. Not just in usage, but definitely also in money. They make a lot of it. But how?

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Is Australia That Far Behind in the Digital Market?

16 July 2013

Annabel Hodges discusses the current and future state of the Australian digital marketplace, and its comparison to other developed economies.

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COMMENTS

Don’t be a Salesman, be a Problem-Solver

10 July 2013

Agencies often try the hard sell to win new business. Rarely is this the best approach, instead try to understand the customer and solve their problems.

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COMMENTS
Google Big Brother

Transparency is not the answer; Privacy is what sets us free

26 June 2013

The Silicon Valley elite call for greater transparency, claiming it will free us from governments and enable innovation. But is that actually the case?

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The State of Digital for SMBs

21 June 2013

Everything is moving more and more towards digital. Which is no surprise. But still there is room for improvement.

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Facebook

Facebook’s IPO: One Year Later

10 May 2013

It's been a year since Facebook's IPO, with plenty of highs and lows. State of Search looks back at an eventful year for Mark Zuckerberg and his team.

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