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Articles about Business

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Heart painting image

How to Get Clients Invested, Passionate and Playing to their Strengths

18 August 2015

It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and...

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why you need a cdo

SEO TO CDO: Why you need a Digital Marketer in a top position within your business

13 August 2015

How do you have a first-mover advantage in an ever-changing digital world? In his first post for State of Digital, Gordon Campbell talks us through the value a CDO...

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Google - Gatekeeper of the Internet

The Problem With Google’s Mission

12 August 2015

Google's mission is to make the world's information accessible and useful. But has the way it's gone about this damaged the production of new information? Has the content creation...

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Alphabet

Google reorganises, creates ‘Alphabet’ holding company

11 August 2015

The news of Google's planned restructuring and the creation of the Alphabet holding company has surprised everyone. So what's the deal? Let us explain the ins and outs and...

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frustration-thumb

The biggest agency frustrations working with clients

21 July 2015

Laura explores some of the top frustrations agency bods say they face when working with clients. A two-part series on client/agency frustrations.

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Cedric Chambaz - Bing Ads - Voice Search

Voice search: music to an advertiser’s ear

16 July 2015

As voice search grows in usage, what do we need to think about as advertisers? Cedric Chambaz talks us through what you can do to capitalise on the trend.

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Definition

Defining Digital Marketing

7 July 2015

Digital marketing is being defined in many different ways. How can we leverage digital marketing framework to align on the definition and execution of digital?

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frustration

Commentary: 10 Things I Wish I Knew When I Started a Digital Business

1 July 2015

Starting a business isn't easy. Maintaining a business is even more difficult. Lessons learned from those that have been there. Ben Norman shares his experiences.

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SMX

Search and Social – #SMX London day 2

27 May 2015

How to take advantage of the using the combination of social and search to optimize your online marketing campaigns?

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SMX

Keywords Are Dead – Long Live Concepts, Entities & Audiences! – #SMX London Day 1

21 May 2015

Insights from Kirsty Hulse, Mike King and Dixon Jones at SMX London about the changes in searching behaviour, including voice search, entities and concepts. Brought to you by Jan-Willem...

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