A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to reflecting the right image. Whether you’re an employer or employee, negotiate for a title that supports everyone in understanding their role and progressing as a business or individual.
Articles which are about business matters, setting up companies, tools and big industry developments
Digital marketing can be an incredible industry to work in. Find out how to get your first job or progress your career with these tips from Gordon Campbell.
Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.
There’s concern about a growing digital skills gap in the UK – is it real and what can we do to help close it? Paul Hunter tells us more.
Being able to measure ROI of a digital marketing campaign is crucial, especially if you can’t measure direct conversions through e-commerce sales. Here, we talk through the top ways you can still measure and quantify the successes of your SEO.
The growth of the mobile web is bringing with it challenges for search engines, and may transform the search industry. Jonathan Allen explores the issue.
Think that the cookie law is dead? Mat Bennett takes us through why Cookie Alerts are suddenly appearing on websites again – including those outside of the EU.
How does pitching work? What are considerations from brands? Is all the work agencies put into it the right work? Does it help? Help us find out and get the full report and insight from others for free.
Having your own website can open up a world of opportunity for many small website owners but it comes with its own set of risks. Mat Bennett talks you through what you need to look out for to ensure your site is always up and running.
In the second of this two-part series Laura takes a look at some of the top frustrations clients have when working with agencies, adding her helpful solutions for each.