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Articles about Business

Super Hero Dog

A Day in the Life of a Digital Marketing Superstar-Ninja-Hero

14 December 2015

A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to...

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Career in Digital Marketing

How to get a job or progress your career in digital marketing

19 November 2015

Digital marketing can be an incredible industry to work in. Find out how to get your first job or progress your career with these tips from Gordon Campbell.

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Smarter ways to use Google Alerts

15 Smarter ways to use Google Alerts

12 November 2015

Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.

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Digital Capability by age group

The Digital Talent Gap(s)

10 November 2015

There's concern about a growing digital skills gap in the UK - is it real and what can we do to help close it? Paul Hunter tells us more.

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How to Demonstrate ROI outside of the E-commerce Sector

9 November 2015

Being able to measure ROI of a digital marketing campaign is crucial, especially if you can't measure direct conversions through e-commerce sales. Here, we talk through the top ways...

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Global Mobile Web Usage

Apps Really Are Transforming The Future of Search

27 October 2015

The growth of the mobile web is bringing with it challenges for search engines, and may transform the search industry. Jonathan Allen explores the issue.

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An effective wedge

Brace yourself for a new flood of cookie alerts

24 September 2015

Think that the cookie law is dead? Mat Bennett takes us through why Cookie Alerts are suddenly appearing on websites again - including those outside of the EU.

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Pitching: what is the difference between success and failure?

11 September 2015

How does pitching work? What are considerations from brands? Is all the work agencies put into it the right work? Does it help? Help us find out and get...

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Disaster avoidance for small website owners

10 September 2015

Having your own website can open up a world of opportunity for many small website owners but it comes with its own set of risks. Mat Bennett talks you...

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client frustrations

The Biggest Client Frustrations Working With Agencies

25 August 2015

In the second of this two-part series Laura takes a look at some of the top frustrations clients have when working with agencies, adding her helpful solutions for each.

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