Online Reputation is fast becoming the currency or revenue of many businesses. What is being said about your small business, large corporation or public sector organisation online, via social media and other review based websites has a real impact on trust, credibility and even your bottom line.
Articles which are about business matters, setting up companies, tools and big industry developments
Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!
A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.
Inbound marketing or content marketing is very important in today’s digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create the ideal inbound marketing team.
Did you ever get into a fight with a client? Who wouldn’t pay or something similar? It’s a big hassle. Steve Morgan went through it and shares his experience and advice on how SEOs and digital marketers can protect themselves from client disputes and fighting things out in the (UK) civil law courts.
A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to reflecting the right image. Whether you’re an employer or employee, negotiate for a title that supports everyone in understanding their role and progressing as a business or individual.
Digital marketing can be an incredible industry to work in. Find out how to get your first job or progress your career with these tips from Gordon Campbell.
Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.
There’s concern about a growing digital skills gap in the UK – is it real and what can we do to help close it? Paul Hunter tells us more.
Being able to measure ROI of a digital marketing campaign is crucial, especially if you can’t measure direct conversions through e-commerce sales. Here, we talk through the top ways you can still measure and quantify the successes of your SEO.