Business

Articles which are about business matters, setting up companies, tools and big industry developments

The Problem With Google’s Mission

Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the production of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back agains this tide?

Defining Digital Marketing

Digital marketing is being defined in many different ways. How can we leverage digital marketing framework to align on the definition and execution of digital?