There’s concern about a growing digital skills gap in the UK – is it real and what can we do to help close it? Paul Hunter tells us more.
Articles which are about business matters, setting up companies, tools and big industry developments
Being able to measure ROI of a digital marketing campaign is crucial, especially if you can’t measure direct conversions through e-commerce sales. Here, we talk through the top ways you can still measure and quantify the successes of your SEO.
The growth of the mobile web is bringing with it challenges for search engines, and may transform the search industry. Jonathan Allen explores the issue.
Think that the cookie law is dead? Mat Bennett takes us through why Cookie Alerts are suddenly appearing on websites again – including those outside of the EU.
How does pitching work? What are considerations from brands? Is all the work agencies put into it the right work? Does it help? Help us find out and get the full report and insight from others for free.
Having your own website can open up a world of opportunity for many small website owners but it comes with its own set of risks. Mat Bennett talks you through what you need to look out for to ensure your site is always up and running.
In the second of this two-part series Laura takes a look at some of the top frustrations clients have when working with agencies, adding her helpful solutions for each.
It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and play to their strengths.
How do you have a first-mover advantage in an ever-changing digital world? In his first post for State of Digital, Gordon Campbell talks us through the value a CDO could have in your organisation.
Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the creation of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back against this tide?