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Articles about Content Marketing

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Indicators Affect Attention

How to Use Storytelling to Spark Audience Attention

28 July 2016

In our guest blog Jordie van Rijn goes into great detail about making sure you craft great content, to tell the perfect story to the reader, that is in...

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emotional baby

The Importance of Emotion in Content Marketing

26 July 2016

Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why you need to use emotion effectively.

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Friday Talk: Robert Rose – Getting your Content Marketing Strategy Right

22 July 2016

Robert Rose talks about developments in Content Marketing and how to act on it.

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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.

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workshop-seo-tools

6 SEO Tools Which Make Life a Lot Easier

27 June 2016

Jack Telford reveals his 6 top SEO tools, offering insights on everything from technical search functionality, to idea generation and competitor research.

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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contentmarketingcoursebanner

Improve your Content Marketing Strategy with the Essentials Course

2 June 2016

State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.

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conversion-funnel

Customer journey analysis and search scenarios

30 May 2016

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords...

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donald-trump-speaking

What Makes Content Shareable? A Donald Trump Analysis

18 April 2016

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have led to their success. Find out all the details on...

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content is king snap

What the hell is Content?

14 April 2016

No stupidest phrase exists in marketing than "Content is King". Gianluca Fiorelli explains what Content really is and presents actionable examples.

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