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Articles about Content Marketing

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Stay Focused

5 Techniques to Ensure Your Content is User Focused

24 March 2015

A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a...

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Russia on globe

Four Big Reasons You Should Market in Russia

16 March 2015

This comprehensive review of the Russian Internet market outlines important information on internet use and penetration in addition to covering the search market share and digital advertising opportunities for...

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Inspiration

6 Tools You Should be Using to Inspire Your Content

10 March 2015

Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.

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Content Amplification - Taboola or Outbrain

Is Your Content Being Found? Taboola or Outbrain Could Help

23 February 2015

With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may...

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someecard- content marketing

Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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Why-failing-entertain-may-mean-entertaining-failure-featured

Friday Commentary: Why failing to Entertain may Mean Entertaining Failure

30 January 2015

Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery's approach.

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bigstock-Paper-people-sitting-around-th-63164971

What I Learnt From Holding an Event to Boost a Community

27 January 2015

The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel...

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linkbuilding2

How to avoid the target trap of link quantity

15 January 2015

SEO is often asked for "number of links" as a success metric - there needs to be more education of why targeting and reporting on the number of links...

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top10-2014-no3-storytelling

Best of 2014: No 3: The complete guide to Transmedia Storytelling

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed...

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top10-2014-no4-ux

Best of 2014: No 4: Top resources for learning UX Design

8 January 2015

Embedding UX in to the foundation of technology is essential. Here are some great resources to get started with learning UX and appreciating its value.

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