Clicky

X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Articles about Content Marketing

COMMENTS
The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

Continue Reading

COMMENTS
picture 1

Anatomy of an Organic Content Marketing Effort

1 July 2015

How do you come up with a successful content marketing campaign? Kristjan Mar Hauksson takes us through a real-life example featuring excavators and hotdogs.

Continue Reading

COMMENTS
hands-together

How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

Continue Reading

COMMENTS
cm-tps-intro

Friday Infographic: 12 Steps to Great Content Marketing

5 June 2015

A quick overview of the most important steps to take in getting your content marketing strategy working.

Continue Reading

COMMENTS
SMX

Keywords Are Dead – Long Live Concepts, Entities & Audiences! – #SMX London Day 1

21 May 2015

Insights from Kirsty Hulse, Mike King and Dixon Jones at SMX London about the changes in searching behaviour, including voice search, entities and concepts. Brought to you by Jan-Willem...

Continue Reading

COMMENTS
Back to Basics - State of Digital

Back to basics when creating content

13 April 2015

We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked....

Continue Reading

COMMENTS
Google Analytics - State of Digital

Build Implicit Analytics Into Your Site Architecture to Better Understand Users

9 April 2015

Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site...

Continue Reading

COMMENTS
Should SEO Get a New Name?

How Language Transforms: Should “SEO” Get a New Name?

8 April 2015

SEO is responsible for a great deal of brand traffic and revenue. It's become more than "Search Engine Optimization". Should "SEO" get a new a name?

Continue Reading

COMMENTS
Stay Focused

5 Techniques to Ensure Your Content is User Focused

24 March 2015

A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a...

Continue Reading

COMMENTS
Russia on globe

Four Big Reasons You Should Market in Russia

16 March 2015

This comprehensive review of the Russian Internet market outlines important information on internet use and penetration in addition to covering the search market share and digital advertising opportunities for...

Continue Reading