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Articles about Content Marketing

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6 SEO Tools Which Make Life a Lot Easier

27 June 2016

Jack Telford reveals his 6 top SEO tools, offering insights on everything from technical search functionality, to idea generation and competitor research.

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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Improve your Content Marketing Strategy with the Essentials Course

2 June 2016

State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.

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Customer journey analysis and search scenarios

30 May 2016

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords...

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What Makes Content Shareable? A Donald Trump Analysis

18 April 2016

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have led to their success. Find out all the details on...

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What the hell is Content?

14 April 2016

No stupidest phrase exists in marketing than "Content is King". Gianluca Fiorelli explains what Content really is and presents actionable examples.

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What Should We Learn from Pornhub’s Marketing?

6 April 2016

Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with...

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Facebook Canvas Ads

Everything You Need to Know About Facebook Canvas Ads

16 March 2016

Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now...

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Using Data Miner to Generate Content Ideas – A Practical Guide

14 March 2016

Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas....

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Friday Talk: House of Cards’ Kevin Spacey on Content Marketing

4 March 2016

House of Cards' lead actor Kevin Spacey keynotes Content Marketing World in 2014. Watch it here.

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