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Articles about Content Marketing

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How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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Creative Mind

3 Ways to Nurture Creative Ideas

16 November 2015

Here, Jack reveals our common misconceptions of creativity, as well as exploring how innovative ideas really come to life. He then suggests three proven ways in which we can...

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Smarter ways to use Google Alerts

15 Smarter ways to use Google Alerts

12 November 2015

Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.

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Marketing Micro Moments

Why Brands Need to be Living in the Micro-Moment

11 November 2015

Joana Ferreira explores the concepts of micro moments and moment marketing to give retailers valuable information to deliver on consumer expectations.

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Writer's Block

How to Beat Writer’s Block

29 October 2015

Have you ever had a content deadline to meet and been struck down with a case of writer's block? In this article James Crawford talks about how you can...

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mr porter

Are we really better off becoming publishers?

28 October 2015

Retailers are becoming publishers and publishers are becoming retailers; is this a good thing symptomatic of the consumer centric shift or are we left with strategic mediocrity where nobody...

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blablacar map

BlaBlaCar Shares their International Digital Journey into Russia

19 October 2015

Melissa McDonald interviews Timophey Levin, marketing manager for Russia and Nikolay Petrov, business development manager of BlaBlaCar to find out about their international journey and learn more about what...

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9 Useful Headline Tools: Here is All You Need To Know

16 October 2015

If you want to stand out, you need to have a good headline. Here are 9 tools that help you create the perfect headline for your audience.

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targeted content marketing

Cutting Through the Noise with Content Marketing

7 October 2015

Make sure you deliver the right content, at the right time, to the right person, in the right format, in the right language and on the right device.

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Competitors, Customers, Client venn diagram

SEOs Can Do More: Site Migrations and Content Strategy

1 October 2015

A site migration can be an opportunity to reassess a website's content strategy, as well as supporting best practice SEO. Briony Gunson talks us through what else you could...

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