It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Everything around Content Marketing, from how to write to what not to do and other strategies
Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.
Regular columnist Ben Wood picks out 4 useful tools to help manage your editorial content calendar.
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
Hannah Thorpe shares an example of excellent customer engagement and what we can learn from it for our outreach strategies.
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.