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Articles about Content Marketing

Creative Brain

What To Do When Your Creative Well Runs Dry

1 February 2016

It can be difficult to be creative full-time, so if you're struggling for ways to get inspired then why not try one of these methods to refresh your mind...

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inbound marketing team

What Skills do You Need in a Successful Inbound Marketing Team?

13 January 2016

Inbound marketing or content marketing is very important in today's digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create...

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A look at CES C Space 2016

12 January 2016

Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines...

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6 Key Lessons Content Marketers Could Learn From Journalists

4 January 2016

Content Marketing has become a popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before....

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Reciprocity and Digital Content Seeding

17 December 2015

Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.

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Trollies of Money

Using Reactive Marketing for SEO

15 December 2015

A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that they were a “fat, ugly human” and a strain...

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The Meaning of and How To Create Valuable Content

The Meaning of and How To “Create Valuable Content”

9 December 2015

Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to...

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Content Mining: Extracting content from within your organisation

3 December 2015

With the demand for content marketing increasing, creating content that is fresh and engaging is getting harder; but fear not, a gold mine of potential content creators full of...

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Scrabble word image

How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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Creative Mind

3 Ways to Nurture Creative Ideas

16 November 2015

Here, Jack reveals our common misconceptions of creativity, as well as exploring how innovative ideas really come to life. He then suggests three proven ways in which we can...

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