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Articles about Content Marketing

targeted content marketing

Cutting Through the Noise with Content Marketing

7 October 2015

Make sure you deliver the right content, at the right time, to the right person, in the right format, in the right language and on the right device.

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Competitors, Customers, Client venn diagram

SEOs Can Do More: Site Migrations and Content Strategy

1 October 2015

A site migration can be an opportunity to reassess a website's content strategy, as well as supporting best practice SEO. Briony Gunson talks us through what else you could...

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155 bishopsgate London

Interview with Data Driven Business

29 September 2015

Jo Turnbull interviews Eliot Knepper from Rising Media about their next conference taking place in London. Learn about the team behind Data Driven Business.

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Ungagged Oktoberfest

Interview with UnGagged – Las Vegas

21 September 2015

UnGagged is a different kind of SEO / Digital Marketing conference which is speaker led conference and encourages the absolute best speakers on the planet to congregate and openly...

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Data, Data, Everywhere - image of numberical wheels

Insights from the Reuters’ Institute Digital News Report 2015

8 September 2015

A summary of the insights from the Reuters’ Institute Digital News Report 2015 with links to main report and video content with the stand-out points and the details that...

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Are you ready for Christmas?

3 September 2015

If you haven't thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap - James Crawford talks us through what you...

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content is king

Is content marketing a waste of your time and money?

12 August 2015

Is content marketing the best use of your time and effort? And if not, what can you change so it is?

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My name is content - State of Digital

How to Gain Mentions with Social and Digital PR for Your Content Marketing

5 August 2015

Jodie Harris gives some useful tips on using social and Digital PR for your content marketing and how your content marketing can travel further!

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This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

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