Content Marketing

Everything around Content Marketing, from how to write to what not to do and other strategies

A Crawl-Centred Approach to Content Auditing

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.

The Best of Heroconf London (1st day) 2017

Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.