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Articles about Content Marketing

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In-depth Articles in Google UK

In-Depth Articles hits the UK

4 August 2014

Twitter and Facebook have been a flurry the last few days in the UK with the introduction of "In-depth Articles" into Google's search results. However this isn't a new...

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bigstock-cloud-of-words-or-tags-related-54411572

Tips for Managing a Company or Group Blog

28 July 2014

Getting the most out of your company or group blog can be tough. This post contains a number of tips to help you achieve your goals and objectives.

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SEO content memes

Content and SEO are Not Always the Answer

23 July 2014

SEOs often look to content as the driving force for their strategies. But sometimes content, and SEO itself, is not the answer, as this case study shows.

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Blog-tips

5 Blogging Tips that will make your Blogging Life easier

15 July 2014

Make your blogging life a lot easier by following these five tips. Structuring, Title Testing, MindMap, Evernote and Twitter are very useful, find out why here.

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State-Content-Marketing-intro

Friday Infographic: The State of Content Marketing

11 July 2014

Content Marketing is hot. Every marketer is talking about it, but not every marketer actually knows what it is. Content marketing after all is not the same as content...

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Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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blog-post-checklist-intro

Friday Infographic: 12 Things to Do Once Your Blogpost is Done

4 July 2014

Once you've written your blogpost you also need to make sure people actually see it. So what do you do when your blogpost is done?

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blog-economy-intro

Friday Infographic: The Blogconomy, Blogging Statistics on the Blog Economy

27 June 2014

Blogging is far from dead. How far from it? An extensive overview of blogging statistics shows how alive blogging is.

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China Heat Map

Content Marketing Inspiration From The Global Search Engines

19 June 2014

Can these examples of content marketing by the global search engines give you some inspiration for your own international content campaigns?

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An example of a graph that lets you visualise how contagious your content might be.

Book Review: Contagious

5 June 2014

At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on...

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