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Articles about Content Marketing

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Friday Commentary: Why failing to Entertain may Mean Entertaining Failure

30 January 2015

Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery's approach.

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What I Learnt From Holding an Event to Boost a Community

27 January 2015

The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel...

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How to avoid the target trap of link quantity

15 January 2015

SEO is often asked for "number of links" as a success metric - there needs to be more education of why targeting and reporting on the number of links...

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Best of 2014: No 3: The complete guide to Transmedia Storytelling

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed...

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Best of 2014: No 4: Top resources for learning UX Design

8 January 2015

Embedding UX in to the foundation of technology is essential. Here are some great resources to get started with learning UX and appreciating its value.

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Best of 2014: No 7: What I Learned About Content Marketing in 2014

6 January 2015

Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s 'Content Marketing Summit 2014'.

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Finding and understanding your online audience

2 December 2014

First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my...

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Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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Brand-focused Content Marketing for the Finance Industry

24 November 2014

Page one domination is important, especially in industries like finance where customers research a brand first before they make a purchase. This post contains examples of content pieces and...

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What if I told you

How to naturally earn links through PayPal

19 November 2014

When your content isn't getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.

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