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Articles about Content Marketing

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outreach

8 Surprising Conversation Starters for Publishers/Editors in Blogger Outreach

17 August 2016

Rather than vie for Editors & Bloggers attention against everyone else with content requests start a conversation in a different way - earlier on in the outreach cycle. Chris...

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Visme-home

Things you need to know about Visual Marketing Tool Visme (Review)

16 August 2016

A review of Visme, a visual marketing tool: it has a lot of features, but it's not for everyone. Learn about the good and the bad stuff!

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API'S

10 Open Data APIs Built By Brands To Use In Your Content Campaigns

2 August 2016

Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.

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Indicators Affect Attention

How to Use Storytelling to Spark Audience Attention

28 July 2016

In our guest blog Jordie van Rijn goes into great detail about making sure you craft great content, to tell the perfect story to the reader, that is in...

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emotional baby

The Importance of Emotion in Content Marketing

26 July 2016

Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why you need to use emotion effectively.

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Friday Talk: Robert Rose – Getting your Content Marketing Strategy Right

22 July 2016

Robert Rose talks about developments in Content Marketing and how to act on it.

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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.

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workshop-seo-tools

6 SEO Tools Which Make Life a Lot Easier

27 June 2016

Jack Telford reveals his 6 top SEO tools, offering insights on everything from technical search functionality, to idea generation and competitor research.

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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contentmarketingcoursebanner

Improve your Content Marketing Strategy with the Essentials Course

2 June 2016

State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.

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