Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
Everything around Content Marketing, from how to write to what not to do and other strategies
Hannah Thorpe shares an example of excellent customer engagement and what we can learn from it for our outreach strategies.
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.
It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.
The time your readers spend on your webpages has a direct impact on your content’s success. Read Alexandra’s tips about optimising time on page.
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.