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Articles about Content Marketing

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content is king

Is content marketing a waste of your time and money?

12 August 2015

Is content marketing the best use of your time and effort? And if not, what can you change so it is?

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My name is content - State of Digital

How to Gain Mentions with Social and Digital PR for Your Content Marketing

5 August 2015

Jodie Harris gives some useful tips on using social and Digital PR for your content marketing and how your content marketing can travel further!

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This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

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picture 1

Anatomy of an Organic Content Marketing Effort

1 July 2015

How do you come up with a successful content marketing campaign? Kristjan Mar Hauksson takes us through a real-life example featuring excavators and hotdogs.

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hands-together

How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

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cm-tps-intro

Friday Infographic: 12 Steps to Great Content Marketing

5 June 2015

A quick overview of the most important steps to take in getting your content marketing strategy working.

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SMX

Keywords Are Dead – Long Live Concepts, Entities & Audiences! – #SMX London Day 1

21 May 2015

Insights from Kirsty Hulse, Mike King and Dixon Jones at SMX London about the changes in searching behaviour, including voice search, entities and concepts. Brought to you by Jan-Willem...

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Back to Basics - State of Digital

Back to basics when creating content

13 April 2015

We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked....

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Google Analytics - State of Digital

Build Implicit Analytics Into Your Site Architecture to Better Understand Users

9 April 2015

Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site...

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