Content Marketing

Everything around Content Marketing, from how to write to what not to do and other strategies

Guest Posting in 2018 – Does It Still Work?

Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.

The Future of Content Marketing

Marketers need to be prepared for the fast pace of change and the increasing demands of customers when it comes to content. Technologies like video, VR, and augmented reality will change what it means to be successful with content. Bobbi Brant explains.

A Crawl-Centred Approach to Content Auditing

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.

The Best of Heroconf London (1st day) 2017

Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.