17 April 2014
URLProfiler is a new piece of software that's guaranteed to save you a huge amount of time. Here's just one example of how to use it...
14 April 2014
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of...
9 April 2014
A compelling headline or image may get you a click, but most people don't read much more than that. Use word-based tactics to compel them to keep reading.
4 April 2014
L'Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.
27 March 2014
Marcus Tober and Markus Hövener present at SMX Munich looking at high quality link building with content marketing.
17 March 2014
Clarissa Sajbl shares with us the second part of her 'Psychology of Online Sharing' blog post series. This post looks at what actually really motivates people to share content...
11 March 2014
In this book review Barry Adams shares his thoughts about a new book from Bruce Clay and Murray Newlands: Content Marketing Strategies for Professionals.
7 March 2014
An exploration of how and why content that allows us to define ourselves feeds our need to belong. Includes a photo of Luke Perry. You are welcome.
27 February 2014
State of Digital has seen many cases of its content being scraped and copied. Russell looks at the issue of content scraping and analyses the pros and cons.