Polly Pospelova provides some top tips on creating personalised user experiences relevant to customers to help optimise the outcome of digital channels.
Articles about Conversion Optimisation
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
Jasmine Aye recaps Stefan Wiechowski’s HeroConf 2014 presentation on his opinion of the future of CRO, and how we all can grow businesses without the use of averages.
Jasmine Aye recollects Bryan Massey’s presentation of case studies from HeroConf, discussing roadblocks prior to asking to test new elements on a site.
Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.
Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to achieve optimal results.
Amazon’s focus on personalization for the customer is the secret to their current success. Find out how businesses can employ some of Amazon’s tactics. Bryan Eisenberg shares some of the successes from Amazon and its tactics that businesses can employ.
Monitor You Competitors A/B Split and Multivariate Testing with CROMonitor
When you have a webshop you want people to buy. Yet more don’t buy than do when they visit your website. Ever wondered why?
The end of the year is coming, and with it the time of looking back at what happened in 2013 and start trying to guess what 2014 will offer.
Usually this translates into boring lists and weird previews that really don’t understand the real meaning of the events of past.
But if someone like Dr Pete presents his on preview, well… I trust them, because very few persons have such a constant and attentive view of the changes Google commits daily to its own SERPs…
Click and discover the best about Search and Digital Marketing shared during the last weeks.