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Articles about Design


7 Essential Elements to a Brand DNA Piece

1 August 2016

Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of consistency and quality, and ensures that everyone within your...

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UX forget all you know

How the Quest for Good UX Can Lead to Great SEO

10 March 2016

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through...

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Trafford Housing Trust website

We explored the user experience of some of the biggest third sector websites, and it’s not great news

21 January 2016

Given the importance of the web in every day life, and the prevalence of mobile, you might think that charities would make the most of the opportunities to engage...

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5 Sneaky Site Migration Issues that Sometimes Get Overlooked

14 October 2015

Steve Morgan gives some insight into what you need to consider for a site migration. Every site migration is unique, sometimes throwing up some unusual problems... This post explores...

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Google Analytics - State of Digital

Build Implicit Analytics Into Your Site Architecture to Better Understand Users

9 April 2015

Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site...

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Should SEO Get a New Name?

How Language Transforms: Should “SEO” Get a New Name?

8 April 2015

SEO is responsible for a great deal of brand traffic and revenue. It's become more than "Search Engine Optimization". Should "SEO" get a new a name?

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Is Personalisation The Death of Exploration?

13 January 2015

Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the personalisation of a customers’ digital experience to be key...

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The new MSN homepage and portal

The New and Improved MSN Homepage

30 September 2014

State of Digital take a look at the newly designed MSN content portal that is being rolled out, take a look at the new shiny features

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Top Tips on Driving Online Conversions From Offline Ads

10 September 2014

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is...

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Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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