How do you maximise the value of your email list? A solution could be to combine it with a powerful technique, Recency Frequency Monetary (RFM) analysis
Everything around E-mail, from tactics to strategies, do’s and don’ts
Email is still a powerful marketing tool, but it is abused too often. Irina Nica shows how you can properly use email marketing to reach your audience.
We have all thought it. What if I respond to spam e-mail…? What could happen? This is what would happen.
Effective digital marketing requires standing out from the noise. The experts on Madison Avenue estimate that we’re exposed to an […]
When it comes to driving website visitors, which channel is more effective: email or social media? Russell O’Sullivan looks at the pros and cons of both.
I doubt there’s many people in the world with an email account who don’t receive at least 3 marketing emails […]
There is a new anti-spam law which requires express consent to send electronic messages. Here are 8 steps to comply.
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
How is your e-mail marketing going? A whitepaper guide, providing insights and tips on where you should be focusing your email marketing efforts in 2014.
Arienne Holland shares her tips and tricks to creating a tidy inbox once and for all, in a few easy steps.