There is a lot of debate about Google AMP and whether it’s worth implementing. Here we show three real world case studies of the impact of implementing AMP on three different types of websites: a news site, a lead-gen site, and an ecommerce site.
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A comparatively small proportion of e-commerce websites are delivering value outside of the constraints of the sale or making the most out of more creative technology and content opportunities that exist. In this post, we explore some of these overlooked opportunities and provide practical insight into implementing them for business.