There are two core groups of people you can split your business’ audience into; customers and consumers. Those who have […]
Everything around general marketing topics
Gianpaolo recently attended the Web Summit, where there were around 50,000 attendees, which is mind boggling as an event goes outside of sport. He describes what he saw and how it could benefit others, especially those starting out and potential Start Ups looking for VC funds.
Daft Punk are a music duo who know how to build up mystery around their news. For instance, they only […]
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Thinking about your business marketing plans for 2017? Now is the perfect time for planning and refining your 2017 digital marketing strategy! Before putting pen to paper (or more likely mindmap to spreadsheet), take a step back and think about the integrated opportunities that can drive your strategic digital success in 2017 and beyond.
Gustavo Pelogia gives some advice around how to connect with like minded people at events and how to keep in touch after the event is over to build longer term relationships – which could benefit both you and them.
A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
how different is a search for a partner to a search for a perfect client? In both cases, you need to understand who you are targeting,
Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of […]
An example of a successful eCommerce website is without a doubt Zalando. They have grown like crazy in the last few years. An overview of how.