Do you want to make your websites better, be a better marketer and overall be more successful at the work you do? If yes, read on for five of Chris Green’s top (free) tools you can get started with today.
Everything around general marketing topics
An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.
Repetitive messaging and giving consumers that sense of deja vu when they see your brand will help brands to gain trust and convert. Find out more in this post from Hannah Thorpe.
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.
Regular columnist Ben Wood highlights how building personas for your core clients can help your account managers improve the way they communicate with their clients and boost client retention.
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.