Marketing

Everything around general marketing topics

The Heart of Artificial Intelligence

If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.

Building Digital Trust

Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.

Getting Started with Visual Search

What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.