Regular columnist Ben Wood highlights how building personas for your core clients can help your account managers improve the way they communicate with their clients and boost client retention.
Everything around general marketing topics
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
As a marketer, you want to learn and relax. Lucky for you, there are movies that will help you become a better marketer!
What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.
When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a […]
A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get to a learning organisation
In a world with almost daily digital change, how can we predict the future and what could the impact could these changes have on marketers? Find out how to get it right every time!