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Articles about Search Engine Optimisation

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Snake Oil SEO - State of Digital

#SEOscience Snake Oil vs Solid #CreativeSEO

28 January 2015

There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random "insights" from discussions with Google spokespeople. Jonathan Allen takes a...

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penalty

How to use PR after a Google penalty?

22 January 2015

PR is a great way to build links to your website after suffering a penalty from Google. Find out more about how to use PR to recover from a...

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SEO Is

Are SEOs Still Seen As Snake Oil Salesmen?

15 January 2015

'SEO' has been the job title of many digital marketers. Back in the early days of the industry, things were easier but thanks to the dodgy practices of some,...

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linkbuilding2

How to avoid the target trap of link quantity

15 January 2015

SEO is often asked for "number of links" as a success metric - there needs to be more education of why targeting and reporting on the number of links...

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Search Predictions

Review of Search Predictions 2014 and Search in 2015

14 January 2015

Jo Turnbull reviews some of the search predictions from 2014 and assess what turned into reality and what predictions were too cautious.

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Pillars

The Three Pillars of SEO

12 January 2015

Barry Adams shows how his Three Pillars of SEO framework, which he uses to teach SEO, aligns with the three main processes of an internet search engine.

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Best-read-post-2014

Best Read Post of 2014: 7 Alerts to Monitor your SEO Process Opportunities & Issues

9 January 2015

How do you keep up to date with the most important issues and opportunities during the SEO process? It's time to set your SEO process alerts!

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top10-2014-no5-mobileseo

Best of 2014: No 5: How to Easily Analyze your (& your competitors) Mobile SEO Performance

7 January 2015

Aleyda Solis explains how, with clever use of the latest SEO tools it's possible to easily analyse your website's mobile SEO performance as well as your competitors.

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top10-2014-no8-google

Best of 2014: No 8: Why Google is broken and the Search Quality Team does nothing to fix it

6 January 2015

Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of...

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top10-2014-no9-semantic

Best of 2014: No 9: The Semantic Web: Business Models from a Marketing Perspective

5 January 2015

Why should you structure and share more data than just your Rich Snippet data? Read about multiple ways to commercially exploit the possibilities of the Semantic Web.

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