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Articles about Search Engine Optimisation

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PR Inspired Link Acquisition Techniques for SEO

11 February 2016

This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.

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Why Sites Shouldn’t Put Nofollow on their Outbound Links

9 February 2016

I’ve wanted to blog about this for a while now, but was never quite sure what to say and how to say it. But after being directly affected by...

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search2016-intro

Friday Infographic: How Search Works in 2016

29 January 2016

Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to 'update' and create a new infographic, search...

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Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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What makes Paid Search so damn sexy?

14 January 2016

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz...

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This recent craze picture, Spotting the Panda by Dudolf, is an apt analogy for the difficulty of making sense of social data. A lot of it looks the same and lacks external contextual data to differentiate each piece. That's why even Google haven't really crack the problem either.

Social Search Engines Are Dead. Long Live Social Search Engines.

6 January 2016

Jonathan Allen takes a look at some of the search qualities offered via social media and how they are expanding to take up some of Google marketshare in...

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RECIPROCITY2

Reciprocity and Digital Content Seeding

17 December 2015

Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.

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Trollies of Money

Using Reactive Marketing for SEO

15 December 2015

A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that they were a “fat, ugly human” and a strain...

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Accelerated Mobile Pages Project

Get AMPed – What you need to know about Accelerated Mobile Pages

10 December 2015

Google's announcement of Accelerated Mobile Pages brings the promise of an open standard for lightning fast delivery of mobile pages. What does this mean for publishers and is this...

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2016 Digital Marketing Predictions - State of Digital Bloggers

The Digital Marketing Crystal Ball – 7 Predictions for 2016!

8 December 2015

As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer behaviour changes and the shift to a more user...

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