There is a lot of debate about Google AMP and whether it’s worth implementing. Here we show three real world case studies of the impact of implementing AMP on three different types of websites: a news site, a lead-gen site, and an ecommerce site.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes […]
AI and robotics are supposed to erase from the map hundreds thousands jobs. Are the digital marketing ones in danger too? Maybe, if we do not make algorithms our allies. Gianluca Fiorelli presents a vision of a future that may be, and how us can survive to the AI advent changing model.
Ben Wood explains his top tips around how to optimise videos for YouTube and increase visibility for searches on both YouTube and Google.
Jo Turnbull shares her experience in SEO and recommends what SEO tips to follow in 2017. Read more on State of Digital.
Pete Campbell runs through seven common speed tactics suggested by Google PageSpeed Insights and helps you put them into context or action.
According to the latest SEMrush research, 75% of the websites that use hreflangs get them wrong. This article explains how you can diagnose and fix the most common hreflang issues.
Worried about the future of your website? Here’s how to check you have the right foundations, and then look forward to staying ahead of the SEO game.
This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of […]
It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.