Dawn Anderson attended the European Conference on Information Retrieval 2018 in Grenoble and caught up with the latest in the field. Read her summary of the event here, with loads of links to papers and other resources.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.
This curated list of SEO experts by niches, events, and publications will help you save time and stay up-to-date with the latest news in search marketing.
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Discover how good your SEO knowledge really is by trying your hand at some SEO games! If you’ve got no idea what SEO games are or how to get started, you’ll be able to find out more in this article from Gustavo Pelogia.
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Barry Adams attended the second annual AMP Conference, which featured a range of talks and interesting announcements from the AMP community. Read about AMP for email, AMP Stories, and the latest WordPress and AMP developments.
Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.
The RNIB states that in the UK, there are over 2 million people living with sight loss. This number is expected to rise to nearly 4 million by 2050. But what is being done in terms of voice search to help these people access the internet?