Search Engine Optimisation

Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.

URLs, Crawling, and PageRank; Fundamentals of SEO

URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.

Getting Your Link Profile on Point in 2018

A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.

A Crawl-Centred Approach to Content Auditing

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.

JavaScript & SEO: The Definitive Resource List

Learn all about JavaScript and SEO with this comprehensive list of resources on all aspects of crawling, indexing, and ranking JavaScript in search engines. Includes links to tests, case studies, presentations, and official documentation.

Long Tail Brand Queries

Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.