When does perfection get in the way of getting the job done? When it leads you to ignore methods which could make all the difference to your campaigns. Chris makes a plea towards why we should give Meta-CMS & Tag Manager SEO a chance.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Do your clients understand when you talk about links, redirects and 404s? If not, here’s a list of analogies to help them comprehend SEO a little better.
Google’s AMP standard is here to stay. Read about this new technology for the mobile web and why SEOs need to know all about it.
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.
Do you want to redesign your site but worried about the time it will take? Use a check list to help launch your site on time and within budget. J Turnbull recently launched her travel blog, Being30.com and shares her tips on a site redesign and migrating to HTTPs.
The push to provide quick answers in SERPs is part of Google’s preparation for a future in which voice search is as integral to our lives as search is now. Read the latest on State of Digital.
It can be tough to know which is best to use out of Robots.txt or Meta Robots – Chris takes a look at providing a framework to make this easy.
Make pages loading much faster regardless your CMS. This case study tests the combined effect on speed by compressing images manually and using a WordPress plugin.
During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.