AI and robotics are supposed to erase from the map hundreds thousands jobs. Are the digital marketing ones in danger too? Maybe, if we do not make algorithms our allies. Gianluca Fiorelli presents a vision of a future that may be, and how us can survive to the AI advent changing model.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Ben Wood explains his top tips around how to optimise videos for YouTube and increase visibility for searches on both YouTube and Google.
Jo Turnbull shares her experience in SEO and recommends what SEO tips to follow in 2017. Read more on State of Digital.
Pete Campbell runs through seven common speed tactics suggested by Google PageSpeed Insights and helps you put them into context or action.
According to the latest SEMrush research, 75% of the websites that use hreflangs get them wrong. This article explains how you can diagnose and fix the most common hreflang issues.
Worried about the future of your website? Here’s how to check you have the right foundations, and then look forward to staying ahead of the SEO game.
This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of […]
It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.
Website migrations are not easy so you need to manage the expectations of all the business and the stakeholders. This will ensure that there are no nasty surprises if things do go wrong. Daniel shares with State of Digital a three stream approach to website migrations and those key areas that are often missed.
All your questions answered about Yandex’s new search algorithm, Palekh. Gain a better understanding of the way AI is shaping the search world with a look at Yandex’s use of deep neural networks and improving the search engine’s understanding of queries.