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Articles about Search Engine Optimisation

This recent craze picture, Spotting the Panda by Dudolf, is an apt analogy for the difficulty of making sense of social data. A lot of it looks the same and lacks external contextual data to differentiate each piece. That's why even Google haven't really crack the problem either.

Social Search Engines Are Dead. Long Live Social Search Engines.

6 January 2016

Jonathan Allen takes a look at some of the search qualities offered via social media and how they are expanding to take up some of Google marketshare in...

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Reciprocity and Digital Content Seeding

17 December 2015

Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.

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Trollies of Money

Using Reactive Marketing for SEO

15 December 2015

A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that they were a “fat, ugly human” and a strain...

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Accelerated Mobile Pages Project

Get AMPed – What you need to know about Accelerated Mobile Pages

10 December 2015

Google's announcement of Accelerated Mobile Pages brings the promise of an open standard for lightning fast delivery of mobile pages. What does this mean for publishers and is this...

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2016 Digital Marketing Predictions - State of Digital Bloggers

The Digital Marketing Crystal Ball – 7 Predictions for 2016!

8 December 2015

As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer behaviour changes and the shift to a more user...

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Using PageRank for internal link optimisation

7 December 2015

PageRank is known as Google's main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!

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Google Launches APP Streaming, and What It Could Mean

2 December 2015

Last week, Google made the announcement that it's making a significant change to the way in which it surfaces content from mobile apps, what could this mean for mobile...

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Optimising Website URLs for SEO and Usability

30 November 2015

In recent months there have been a few occasions where I’ve had to emphasise the importance of clear, well–structured URLs for websites. As any SEO knows, having the right...

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Scrabble word image

How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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Unwrapping European seasonal search trends with #BingAds

23 November 2015

Let's talk about Christmas! Cedric Chambaz talks through the seasonal trends for Christmas shopping across Europe & what you need to know for your campaigns.

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