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Articles about Search Engine Optimisation

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search2016-intro

Friday Infographic: How Search Works in 2016

29 January 2016

Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to 'update' and create a new infographic, search...

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Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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24085458046_5217ac1a14_z

What makes Paid Search so damn sexy?

14 January 2016

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz...

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This recent craze picture, Spotting the Panda by Dudolf, is an apt analogy for the difficulty of making sense of social data. A lot of it looks the same and lacks external contextual data to differentiate each piece. That's why even Google haven't really crack the problem either.

Social Search Engines Are Dead. Long Live Social Search Engines.

6 January 2016

Jonathan Allen takes a look at some of the search qualities offered via social media and how they are expanding to take up some of Google marketshare in...

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RECIPROCITY2

Reciprocity and Digital Content Seeding

17 December 2015

Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.

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Trollies of Money

Using Reactive Marketing for SEO

15 December 2015

A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that they were a “fat, ugly human” and a strain...

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Accelerated Mobile Pages Project

Get AMPed – What you need to know about Accelerated Mobile Pages

10 December 2015

Google's announcement of Accelerated Mobile Pages brings the promise of an open standard for lightning fast delivery of mobile pages. What does this mean for publishers and is this...

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2016 Digital Marketing Predictions - State of Digital Bloggers

The Digital Marketing Crystal Ball – 7 Predictions for 2016!

8 December 2015

As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer behaviour changes and the shift to a more user...

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pagerank-larry-page

Using PageRank for internal link optimisation

7 December 2015

PageRank is known as Google's main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!

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mobile-revolution

Google Launches APP Streaming, and What It Could Mean

2 December 2015

Last week, Google made the announcement that it's making a significant change to the way in which it surfaces content from mobile apps, what could this mean for mobile...

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