Search Engine Optimisation

Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.

How the Quest for Good UX Can Lead to Great SEO

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through a project with a client and the unexpected impact it had on SEO.

The Converging Worlds of Digital PR and SEO

An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?

State of Yandex SEO 2016

This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects, Alexander Sadovsky, addressed all of our questions about the algorithm. There’s now a lot more to share about the state of Yandex SEO in this part II update.