This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Nofollow is necessary in some circumstances (such as blog comments), but more and more publishers are applying it willy-nilly. Find out why they shouldn’t.
Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to ‘update’ and create a new infographic, search in 2016.
A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.
In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.
Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.
A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that […]
Google’s announcement of Accelerated Mobile Pages brings the promise of an open standard for lightning fast delivery of mobile pages. What does this mean for publishers and is this really a win all round?
As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer […]