Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through a project with a client and the unexpected impact it had on SEO.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
In recent years, load speed has become a hot topic in SEO. Having a fast-loading website is now more important […]
A recap of the third edition of Amsterdam based search marketing conference Friends of Search!
This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects, Alexander Sadovsky, addressed all of our questions about the algorithm. There’s now a lot more to share about the state of Yandex SEO in this part II update.
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Nofollow is necessary in some circumstances (such as blog comments), but more and more publishers are applying it willy-nilly. Find out why they shouldn’t.
Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to ‘update’ and create a new infographic, search in 2016.
A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.