A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.
Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.
A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that […]
Google’s announcement of Accelerated Mobile Pages brings the promise of an open standard for lightning fast delivery of mobile pages. What does this mean for publishers and is this really a win all round?
As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer […]
PageRank is known as Google’s main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!
Last week, Google made the announcement that it’s making a significant change to the way in which it surfaces content from mobile apps, what could this mean for mobile apps long term?
The value of optimised URLs goes beyond just SEO. In this article Barry Adams shows how you can apply IA to design perfect URLs for your website’s content.