Retailers are becoming publishers and publishers are becoming retailers; is this a good thing symptomatic of the consumer centric shift or are we left with strategic mediocrity where nobody is really great at anything?
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards search and other digital activities.
Steve Morgan gives some insight into what you need to consider for a site migration. Every site migration is unique, sometimes throwing up some unusual problems… This post explores 5 such issues, so that they don’t catch you out as well.
With DeepCrawl, sites can be crawled in a similar way to Search engine bots. Fili Wiese dives deep into how to use it to optimize search signals and make a site visible in Google’s organic search.
A site migration can be an opportunity to reassess a website’s content strategy, as well as supporting best practice SEO. Briony Gunson talks us through what else you could consider to make the most of the potential opportunity.
A recent case study on getting links from the websites of the brands that you sell, including a tactic that significantly improves your chances of success.
Crawl optimisation is about making sure search engines can crawl all the right content and don’t waste time on your site. Barry Adams talks about common crawl optimisation issues and provides fixes to ensure Google doesn’t waste time crawling non-indexable pages.
Thanks God tools exist! Gianluca Fiorelli presents to you a curated list of SEO Suites. Their pros, cons and pricing, so to help choose the SEO suite you need.
Tools can come in all kinds of different formats. Browser plugins are incredibly useful tools to make SEOs life easier and automate many different tasks. In this post Daniel Bianchini takes a look at his 11 favourite Chrome plugins for SEO.
Last year one of my biggest clients decided to re-platform and migrate the internationalisation strategy from 114 subdomains to a subfolder strategy . Here I discuss the methodology used and the initial results.