Let’s talk about Christmas! Cedric Chambaz talks through the seasonal trends for Christmas shopping across Europe & what you need to know for your campaigns.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
In preparation for a new mobile ranking algorithm, Yandex announced that it will start marking mobile-friendly pages. This blog details the criteria and provides information on webmaster tools for checking pages’ mobile-friendliness.
Gianluca Fiorelli shows you how to do competitive research in 30 minutes, thats good enough for showing the client you know their market, what their competitors are doing and propose concrete ideas for achieving their desired goals.
A great way to find out where you need to focus your SEO efforts is to use the Screaming Frog SEO crawler together with the Google Search Console and Google Analytics APIs, as Per Pettersson explains.
Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.
Joana Ferreira explores the concepts of micro moments and moment marketing to give retailers valuable information to deliver on consumer expectations.
Retailers are becoming publishers and publishers are becoming retailers; is this a good thing symptomatic of the consumer centric shift or are we left with strategic mediocrity where nobody is really great at anything?
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards search and other digital activities.
Steve Morgan gives some insight into what you need to consider for a site migration. Every site migration is unique, sometimes throwing up some unusual problems… This post explores 5 such issues, so that they don’t catch you out as well.
With DeepCrawl, sites can be crawled in a similar way to Search engine bots. Fili Wiese dives deep into how to use it to optimize search signals and make a site visible in Google’s organic search.