The value of optimised URLs goes beyond just SEO. In this article Barry Adams shows how you can apply IA to design perfect URLs for your website’s content.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to gather some quick wins.
Let’s talk about Christmas! Cedric Chambaz talks through the seasonal trends for Christmas shopping across Europe & what you need to know for your campaigns.
In preparation for a new mobile ranking algorithm, Yandex announced that it will start marking mobile-friendly pages. This blog details the criteria and provides information on webmaster tools for checking pages’ mobile-friendliness.
Gianluca Fiorelli shows you how to do competitive research in 30 minutes, thats good enough for showing the client you know their market, what their competitors are doing and propose concrete ideas for achieving their desired goals.
A great way to find out where you need to focus your SEO efforts is to use the Screaming Frog SEO crawler together with the Google Search Console and Google Analytics APIs, as Per Pettersson explains.
Only using Google Alerts to monitor for brand mentions? Check out 15 simple, but useful ways to get more from this powerful tool.
Joana Ferreira explores the concepts of micro moments and moment marketing to give retailers valuable information to deliver on consumer expectations.
Retailers are becoming publishers and publishers are becoming retailers; is this a good thing symptomatic of the consumer centric shift or are we left with strategic mediocrity where nobody is really great at anything?
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards search and other digital activities.