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Category Archives: Social Media Marketing

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twitter-role-model

Twitter Role Models to Learn From

15 April 2014

Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.

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ZMOT

The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation

14 April 2014

In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of...

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Change in Facebook Ads - State of Digital

Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?

11 April 2014

Facebook have rolled out new sidebar ads this week (April 2014), which could mean higher click through rates and engagement for social advertising.

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like-button

Tips for Running Promotions on Facebook

10 April 2014

Some things social media managers need to consider and be aware of when putting their next promotion together, to ensure that you a) don’t break the law and that...

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visual digital marketing

The Online Importance of an Image in Digital Marketing

8 April 2014

Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what's out there and how to use it

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KLM RIMC

KLM: Service is Sales – Koen Spiers #RIMC14

28 March 2014

Service is Sales: How the customer is always right and how we are often wrong. Read about KLM’s current social commerce approach, which is -surprisingly enough- more about service...

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Social Media

Tips for Building a Social Media Campaign

27 March 2014

Social media has become a fundamental part of digital marketing for companies in recent years. In this post we share tips on building a successful campaign.

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selfie-ellen

The History of the Selfie

21 March 2014

Selfies are 'hot', but not necessarily something from the past year. Take a look at the history of the selfie.

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Social Customer Service

The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword

20 March 2014

Social customer service has exploded over the last few years... some get it right, some get it horrendously wrong. Matt Beswick dives in deep.

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Everything You Need To Know About LinkedIn

Everything You Need To Know About LinkedIn

18 March 2014

LinkedIn is a popular but often misunderstood B2B social network. In this post Stephanie Frasco gives her expert tips on getting the most out of LinkedIn.

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