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Articles about Social Media Marketing

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Why You Need to Track (the right) Conversions in Your Direct Response Digital Advertising

15 July 2015

If your main success metric for your direct response digital ads is how much traffic you’re getting, the cost per click, bounce rate, or even click through rate, you...

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Friday Infographic: Getting More Twitter Followers

26 June 2015

Find the right Twitter followers using these tips.

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6 Reasons Why You Should Still Care About Google+

24 June 2015

Should brands still be active on Google+ or should they focus on other social networks instead? This post gives 6 reasons why they should!

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6 Ways Brands Can Engage Social Communities & Causes

22 June 2015

Learn how brands like Nike, REI, Proctor & Gamble and American Express support causes and better engage their social communities.

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Commentary: Why Facebook Can’t Kill Organic Reach

17 June 2015

Facebook organic reach is decreasing, but is it dying? No says Kristjan Hauksson. He explains in this weeks commentary.

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15 Ways to Use Facebook Custom Audiences

17 June 2015

Tara West takes us through how you can bring real competitive advantage to your Facebook Ads using Custom Audience targeting. Here are 15 strategies that your business or clients...

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Harnessing the power of Social Media

16 June 2015

It can be hard to get social media working for your business. Laura Crimmons showcases several campaigns that have harnassed the power of social media effectively, and concludes with...

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How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

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How to create the perfect Brandjack

20 May 2015

Jodie Harris takes a look at what Brandjacking is, a few recent examples and how it could work for you to gain some brand presence and how to execute...

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Social Media – The Future of Voting?

11 May 2015

As social media grows in our lives so does its influence. Arianne Donoghue talks about what could be final frontier - using social to vote. How has it been...

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